Red wine Electric Dealer: Avoid weaknesses, do small and beautiful

The development of the electric business blowout type, let many traditional enterprises see the new opportunity, these few years joined the traditional enterprise of electric power business. But often we only see other people's scenery, but did not think of the hardships behind, coupled with the marvellous of electric dealers, let the traditional enterprises fascinated. One of the red wine, liquor enterprises is a typical example, such as wine-type electric business site is also a lot of, such as: also buy wine, Jiuxian nets, products, such as red wine. After several years of development, Jiuxian network in the field of wine electronics business boss position, it is said that 2011 sales of more than 500 million yuan. The other is not the name of the wine electric dealer site More, basically belong to the survival of the difficult situation, liquor dealers are not so easy to do.

Red wine, liquor is targeted at a particular consumer groups, or those who like wine tasting groups, or to buy noble wines as a gift to people. There is also a group of wine, such as banquet with wine, wedding wine and so on. And the red wine Electricity Dealer website mainly is the upscale red wine, the wine and so on, the user basically is those senior white-collar. Because the average user can not afford those high-grade red wine, for such a consumer group, they more value the quality of wine and whether authentic. This part of the user can have a higher degree of awareness of red wine, if it is not very understanding of red wine users, may buy a product of low quality red wine will not care.

There is a clear difference between a wine dealer and a physical store, and it's hard to let users experience it on the Internet, perhaps in places where high-end wines are sold, such as high-end supermarket chains or hotels, which can give consumers a lot of trust. But on the electricity business website, only relies on the picture and the text explanation, the consumer is difficult to discern the red wine the authenticity, plus some red wine electricity merchant website popularity is not too high, that lets the user suspect. The price of high-grade red wine is not as simple as buying a garment or daily necessities, of course, Taobao, Cat, Beijing-east and other large electrical business website brand awareness is much higher. So, red wine electric Dealer's biggest competitor is the cat, Jing Dong and other electric business giants, but to tell the truth, arms twist but thigh, red wine electricity business website can avoid weaknesses, do small and beautiful.

Red wine, liquor and other traditional enterprises, sales channels are mainly traditional channels and the Internet, but now still with the traditional sales channels. Electric Dealer's sales may only bucket, the iceberg one corner, the line sale channel has the high-end clubhouse, the chain supermarket and so on place. Wine electric business is still in the "Test stage", the boss may not care about the network from the point of order. Wine sales in the process can not be without liquor salesman, these people know the best wine, but the red wine on the website of the marketing staff, consumers can only see pictures and words, it is really difficult to distinguish the authenticity of red wine.

Traditional wine companies do not have their own corps team, usually commissioned by other companies to operate the red wine electric business site, but for the industry's understanding, as well as the accumulated sales experience over the years. None of these resources are available to other companies, and, more seriously, the lack of a smattering of electrical dealers, at the outset, was ambitious, but did not take into account the problem of investing money. Often are stones, a little bit of exploration, of course, such an attitude, its effect can be imagined. Not only is the wine industry, other traditional enterprises are also facing the same "electric business Dilemma" and "Electric business plot"! Article by Fangwi Network http://www.szfangwei.cn Original, reprint please specify