Reds to enter online games: Secret game giant testing

The Red Devils are coming to China to do the game.

Yesterday, a game industry personage to the "First financial daily" reporter material, Manchester United Football Club (hereinafter referred to as "Manchester United," MANU. NYSE) has recently been intensively engaged in a number of game giants "testing", including the Giant Network (GA. NYSE), net Dragon (00777.HK), Kowloon City (NCTY). NASDAQ) and many other Chinese game giants have received invitations to cooperate from the other side of the ocean.

A game-industry executive close to the partnership confirmed the news to the correspondent. It was revealed that the letter was from the Managing director of the United Group, Richard Arnold, the man, who is Manchester United's number second, has long been the chief commercial director of Manchester United, and has taken up his job as new CEO, Ed Woodward, as assistant to the team's business and operations in the summer.

On the way of cooperation, according to the senior executives, Manchester United's message was to seek official social-gaming partners, and Manchester United had already begun discussions with selected companies, and partners would take precedence in Manchester United's "digital platform" and other related jobs.

And the former game people to the reporter analysis said, because the giant next year to push an intelligent online games "Rivers and lakes", one of the new games-intelligent interaction, which is highly aligned with Manchester United's focus on social gaming-is likely to be the reason for Manchester United's attention, and the city has always had a history of football because of the personal reasons for CEO Zhu.

Why the "Red Devils" stare at the Chinese online games market, a football critic who has long followed the study of Manchester United believes that this is what Manchester United now needs to survive, and that it sees a successful combination of capital and sport in China, where funding has been stagnant and the price of Old Trafford has risen nearly 50% in 8 years, The club needs to look for new "cash cows", while online gaming is a highly profitable, high-margin industry in the world, especially in China.