Reduce the 3G threshold "Internet Engineering" Stir hot mobile marketing

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"The different ways of access to business applications to bring great business opportunities, because mobile phones more convenient, China will be different from other countries in the future innovation and application." Winton Sove, a scientist who was hailed as "the father of the Internet" in 1973 for the invention of the TCP/IP protocol, said he was excited about China Mobile's internet business.

Not long ago, the Ministry of Communications Research Institute launched 12114 Information address and Chinese. Mobi to develop strategic cooperation, the formation of a unified addressing standards, reducing the threshold of our mobile internet access. According to the Ministry of the forecast, 2.5 to three years, 3G will drive tens of billions of economic aggregates. In order to further promote the popularization and application of mobile Internet, a short time ago, under the guidance of the Ministry of Technology, "China's 3G Internet popularization Project" recently officially launched, and promotional units on this basis launched the "China 3G Internet Popularization Project" exhibition activities, but also to more users more intuitive experience 3G, application 3G

Mobile applications "Heating up"

"The Internet has become an important application of people, when the computer keyboard mouse to become accustomed to the Internet, the popularity of mobile internet is not only need to access the way of innovation, but also the need for innovative applications." Li, vice president of Beijing New Network Interconnection Technology Co., Ltd., said in an interview with China Economic Times reporter.

Li told reporters that as early as the 3G license in China before the issuance of international enterprises have begun to dabble in the Chinese market, some of the application and services with Chinese characteristics has already attracted the attention of these international enterprises. ICANN's top global Mobile domain name management company has shown great interest in 12114 information addresses and has recently reached a strategic partnership of 12114 information names and Chinese. mobi domain names. "In popular engineering, 12114 information address not only as an access tool, but also for users to obtain personalized content to provide a great convenience, such as different users send the same keyword to 12114, content providers according to different identities for its return of different content, remove users on the phone registration, login cumbersome. ”

"In addition to providing mobile users with a fast and convenient access to the mobile Internet, the 12114 information address is also an important mobile internet platform for enterprise users." "Ministry of Industry and Telecommunications Institute June Director of the reporter said that the current 12114 information address service has covered the manufacturing, chemical industry, food safety, communications, electronics and other important industries related to the livelihood of the nation."

June that the advantages of mobile media allows enterprises to easily accumulate huge user resources, which is the future of interactive marketing, point-to-point Marketing Foundation. "And the 3G Internet Access project is expected to become the growth of mobile internet and mobile marketing in full popularity of the fuse, mobile internet will also become an important booster of China's economic development."

"Dual-network integration" is the key

Although there are some differences in the application form, but in the content, information and so on in essence, the mobile internet and the Internet is naturally considered to be the twin brother. The Internet provides a reference for the development of mobile Internet, and many application models can be ported to mobile Internet, while mobile Internet brings more mobility to the Internet. Therefore, industry insiders believe that the development of mobile Internet, dual-network interoperability is the key.

"3G Internet Access Project" allows enterprises and mobile users to quickly enter 3G, for the mobile internet to bring more traffic, and promote the dual-network integration is to help internet companies out of the economic crisis, enhance the core competitiveness of enterprises and seize the mobile internet business opportunities of medicine. Li to this newspaper reporter said.

Li said that given the current economic crisis and the development prospects of the mobile Internet, new network interconnection also launched the "China Mobile Internet industry start-up support Program" to help those who dream of small and medium-sized enterprises and individuals to achieve the mobile Internet entrepreneurship, the new network interconnection will give market, training and financial support. Some experts believe that the popularization of the flow of the project to provide the most basic protection for the development of mobile internet economy, but the Internet enterprises to get rid of the economic crisis, the impact of excessive competition, more needs through the application, service upgrades to seize these flows, to provide more value-added services to customers.

According to the authorities, the number of mobile internet users is expected to exceed the number of Internet users this year, the Internet terminal is the trend of computer mobile phone transfer, these are mobile commerce, mobile marketing brings huge development space, and "China's 3G Internet Access project" will not only enable the development of Mobile information technology for more users will also create more opportunities for the development of China's mobile economy.