Refusal to recall share price setback benevolence was accused of "public relations combination Boxing"

Renhe Pharmaceutical Industry (000650) star Children's medicine "excellent card Dan", General name: Child ammonia phenol amine granules.　　(data) from January 23 to the present days, Renhe pharmaceutical products Superior Cardin in the mud of the toxic storm deeper and deeper, although benevolence and pharmaceutical industry two times notice that the product has no quality problems, but the market did not buy, the stock price continued to fall, in addition, there is a reporter questioned benevolence is want to play "public relations combination Boxing" for crisis management.　　China Economic network reporters understand the road, benevolence and pharmaceutical industry yesterday (29th) share price continued downward, 5.59 yuan low open, 5.72 reported, the lowest to 5.44 yuan, the deepest decline of 2.86%, and finally to 1.78% of the small increase reported.　　And after the opening of 28th, benevolence and pharmaceutical industry again dive, the deepest decline of more than 5%, as of midday close more than 3%, after midday, finally in the market rose 50多 points of the case, to 0.72% small increase of 5.62 yuan.　　Earlier, 25th, the lowest decline of 2.5%, 24th the deepest decline of 7.14%, 23rd four times fell to 2.03%. Excellent Cardin was exposed or damaged in children's liver January 23, after the real name of the micro-blog Netizen "Flowers bloom in the autumn 1986," said Bowen, "excellent card Dan and the ' Good doll ' child ammonia-phenol-amine granules, has been fully proved to the children's liver and kidney toxicity, one-year-old within the ban, six-year-old cautious clothing."　　"The blog post caused a lot of users to forward, and then the media began to report.　　January 26, benevolence and pharmaceutical issued a clarification notice, said that according to the State administration of Medicine May 17, 2012 issued notice, 1 years old infants and children under the ban of ammonia-phenol amine granules is not "liver and kidney toxicity", but because "lack of newborn and 1 years old under the safety and effectiveness of the basis".　　The statement also said that the card has been modified, the taboo in addition to the "Newborn and under 1-year-old baby banned this product", and issued a notice on May 24, 2012, and said that the company sent a large number of professionals to the Sales cooperation unit for the briefing notes. January 27, the Jiangxi Provincial Drug Administration issued a notice, May 2012, the state Food and Drug Administration has issued a notice to all containing amantadine hydrochloride components of children's over-the-counter drug specifications for revision, request the production enterprises to notify, as soon as possible to modify the specifications of such products. In the taboo, the term "disabled for newborns and infants under 1 years of age" was added to "data on the safety and efficacy of newborns and infants under 1 years of age".　　Jiangxi Provincial Drug Administration also said that the new revised version of the drug statement has been approved by my Bureau, and reported to the State Food and Drug Administration for the record, the drug can be normal sales and use. Benevolence again affirmed still questioned January 28, Ren and the pharmaceutical industry again issued a statement reiterated that excellent card products are in strict accordance with the State Administration of Medicine approved the standard for production and sales, product manuals are also through the State administration of drug supervision and approval, the company's products have no quality problems, As long as the correct use of the product manual does not cause liver and kidney damage to children, and said that in the modifiedThe product that has been circulated to the market before the instruction manual can still be sold normally during the shelf life. There are netizens questioned, benevolence again issued a clarification notice is intended to reject the recall did not modify the specification of the product, but the market on the sale of the old excellent card Dan is not affected, still normal sales, and many vendors do not know.　　Benevolence and medicine in the statement of 26th, said that the manual has been revised in May 2012. 28th, Hubei province Huitong former director of Food and Drug Administration, chairman of the Huitong Pharmaceutical Association Zhu Baoli said, "excellent Cardin contained in the Amantadine hydrochloride is mainly used for anti-virus, the international has been abandoned, in the excellent card Dan should just play a placebo role, little effect."　　"The contents of amantadine hydrochloride have been banned from newborns and infants under 1 years of age before the specification has been modified." The stock price fell and benevolence was accused of behind-the-scenes Guan Gangen and the drug industry announcement apparently did not win the market's understanding. After the incident was reported, Renhe stock price was seriously affected, and even led to its direct suspension. It is understood that in 2011, Jian Ren Sales income of 308 million yuan, and 2011 annual income of 13.95%.　　Renhe Pharmaceutical OTC products more than 70%, but the market share of most products decline, which Chen has endorsed the benevolence can Rickettsia and song has endorsed the excellent Cardin respectively by the capsule incident and modify the description of the impact of the incident, the first three quarter revenue decline 50% and 20%. Data show that benevolence and pharmaceutical industry 2012 years ago three quarters of the net profit of 104 million yuan, 71 million yuan and 11 million yuan, the first half to achieve a net income of 163 million yuan, an increase of 12.08%, however, the third quarter of net profit is not tens of millions of yuan, a sudden drop of 85.45%,　　As a result, the first three quarterly results did not rise and fell, down nearly 20%. In addition, the evening News said that the four days of benevolence and medicine in the Shenzhen stock Two of the practice, it is likely to be just benevolence and pharmaceutical series of PR means in a link.　　The newspaper reporter received a benevolence and pharmaceutical crisis management "Implementation Plan" on display, in March 2011, in order to timely for the security of the interrogation of the excellent card Dan "Fire", the public relations team has played a set of delete posts, optimize search engine, BBS "purification" and other combination boxing. The reporter said, January 24, micro-bo real name of the two days after the incident, some of the website Health channel can be seen named "Ren he excellent card: quality is the fundamental development of enterprises" and other sensational title "Fire-fighting text."