Renewing the Han Hanfan to promote the aging of the "spring" come?

[What does it mean to stand with the disputed Han, the controversial guest? The founder of a customer will probably tell you that this is "spring"

What does it mean to stand with the controversial Han, a controversial guest? The founder of a customer will probably tell you that this is "spring".

He began to suspense at the end of March. At that time, he said on Weibo, April 3, the guests will have some things. Some speculate about mergers and acquisitions and IPOs.

The answer was announced last weekend, where the guest and the famous writer, the driver Han to renew the endorsement contract. At the same time, where guests in Beijing, Shanghai and other 10 key cities launched a wave of violent outdoor advertising, light boxes all over the street, the subway, Han said with a smile on the above "spring, no fear."

Every customer error correction

This trance reminiscent of 2 years ago. At that time, "where the object" at the beginning of a big red, the first sign of Han, where the guests put tens of millions of yuan outdoor promotion fee, directly to the annual sales from 500 million yuan to 2 billion yuan.

In the new propaganda language, every guest seems to be in the readme. Because, for several months, this China's biggest private brand http://www.aliyun.com/zixun/aggregation/7578.html "> Electric Business Enterprise by many people to decline."

Last year, as the capital markets cooled, Van Gogh's scheduled IPO timetable was one year ahead of schedule, trying to speed up the landings. However, the deterioration of the U.S. capital market environment, intensified domestic competition and other reasons, it has reluctantly postponed and suspended the IPO process. Not long ago, the CFO and CFO have both resigned.

The bigger blow came last December. Series of explosive material said that it backlog of serious inventory, tight capital chain, the cumulative loss of serious.

Aging had to stand up and cheer. He revealed that last July the F round financed 230 million dollars. Then in the company's annual meeting, where the customer committed fault, especially the category expansion, such as MOP, rice cooker two products, into a number of the category not to enter, and large-scale SKU (inventory volume) expansion, but also caused the inventory water level is too high. He said it was "the price of trial and error", but the news of the collapse or sale was a rumor.

Originally for Sprint IPO implementation policy also brings inflationary consequences, where the customer began to encounter management pain.

Prior to this, the most important functional departments of the customer is divided into marketing centers and product centers. The product center directly grasps to the supplier under the single authority, over the past few years relatively stable structure and the high performance makes one gradually to form certain interest chain, the order and the inventory management often lacks the intensive coordination, the grassroots has the excessive discretion "the authority inverted" phenomenon.

This has led to a micro-control of grass-roots management signs. People familiar with the van said that the middle and lower class employees in the product center could even issue a tens of millions of-yuan order overnight.