Repeatedly false advertising "black list" good eyesight eye paste why can still cheat people

"China's first crackdown on counterfeiting," Wang Hai, when he was a guest in China's economic network last April, it points out that the good eyesight eye sticker is exaggerated publicity, seriously deceive and mislead consumers, Zhengzhou Technology Engineering Co., Ltd. production of medical equipment "good eyesight eye paste" has boarded a false advertising "blacklist", has been banned by the Drug Administration department.　　However, good eyesight eye close to the period is still being exposed by the media "identity fraud", "text number mixed" and other problems. A variety of products mixed with 3 batch data display, Zhengzhou New Vision Company currently has nearly 10 products, the use of three varieties of the text number, respectively, the registration number for the approval of medical equipment, the name of the license of Henan Food Medicine Supervision (quasi) Word 2009 No. 2260237, cosmetics 国药准字 (2011) of the 25-xk-0002 number,　　As well as health care products Shaanxi Health card number No. 05020182. A reporter investigation found that good eyesight eye paste in the drugstore sales mainly have three products, respectively, is the basic type, green and elder, but these products are used with the same approval number: Henan food Drug Supervision (quasi) Word 2009 No. 2260237.　　And the reporter in good eyesight eye stickers on the official mall to see, another series of Jie-lun good eyesight eye stickers are also divided into youth-type, basic and business elite, and these products are the same time using health care product of Shaanxi Health Certificate No. No. 05020182 approval. However, it is strange that all products that use the same approval number, whether basic, teen or elder, have exactly the same instructions. But in actual sales, the effect of the product immediately became the basic type is used to alleviate dry eyes, itchy eyes, radiation resistance, adolescent-type can prevent juvenile eye myopia and inhibit vision decline; the middle-aged and elderly type is adjuvant treatment of cataract, flying mosquitoes, presbyopia and vitreous opacity.　　Propaganda is completely beyond the national Drug Administration approved "for myopia and visual fatigue-induced symptoms have a certain degree of prevention and adjuvant treatment effect" scope of application.　　Good eyesight ads many times on the black list of Yangcheng Evening News reporters read all over the drug Supervision Bureau, Trade and Industry Bureau and other relevant departments of the Web site found, because good eyesight eye paste false exaggerated propaganda repeatedly banned, has long been a false advertisement "blacklist" on the regulars, many times was ordered to prohibit. As of March 8, 2006, the Zhejiang Bureau of Industry and Commerce issued a circular saying: "' good eyesight eye stickers ' advertising has the treatment of cataracts, flying mosquitoes, glaucoma and other eye disease functions." After investigation, ' good eyesight eye stickers ' products are not drugs, but not medical equipment, only by the relevant departments in Henan province approved health supplies, its role is only ' to alleviate visual fatigue, protection of eyesight '. After consulting the relevant institutions and medical experts, that ' good eyesight eye paste ' products do not have the treatment of cataract, flying mosquitoes, glaucoma and other eye disease functions. Accordingly, the provincial trade and Industry Bureau according to the "Advertising Law" fourth stipulates that the above ads for false advertising. "On July 20, 2012, the state Food and Drug Administration Bulletin, Zhengzhou Technology Engineering Co., Ltd. production of medical equipment," good eyesight eye paste ", its scope is" for myopia and visual fatigue caused by a certain degree of prevention and adjuvant treatment effect. "。 "Do you have cataracts, glaucoma, flying mosquitoes, vitreous opacity, presbyopia, optic atrophy, macular degeneration?" the ad declared. may wish to try good eyesight eye stick "wait."　　The scope of application of the product advertising is beyond the approved content, unscientific expression of the efficacy of assertions and guarantees, and so on, seriously deceive and mislead consumers. Due to suspected serious false publicity, on March 27 this year, the Hainan Province Food and Drug Administration issued a request for the province to suspend sales of Henan New Vision Bio-Medicine Technology Co., Ltd. production of good eyesight eye paste (product registration number: Henan Food Medicine Supervision () Word 2009 No. 2260237),　　And remind consumers to pay attention to the purchase of recognition, beware of fooled. Good eyesight eye paste is alleged to seek 10 times times profiteering investigation in addition to the approval of the use of the text number, but also exposed to good eyesight eye paste windfall. In one of the Zhangxiaojuan named "Zhengzhou New visual Science and Technology Engineering Co., Ltd. Marketing strategy" in the paper, mentioned including labor costs, raw material costs, packaging costs, depreciation costs, such as all costs, good eyesight eye stickers per box costs about 15.6 yuan.　　Industry and commerce data show that Zhangxiaojuan is the company's legal representative, but also the general manager.　　Yangcheng Evening News reporter visited Guangzhou Tianhe District of a number of pharmacies found that the basic and middle-aged and old type of good eyesight eye paste is still available for sale, each box price is 172 yuan. According to the third party inspection, the company's latest products "good eyesight eye care stick" by Non-woven fabrics, nearly 90% of water, 7% of chemical substances, as well as 3.5% of Chinese herbal ingredients. According to the Daily Economic News reporter survey, calculated down about 3 yuan/paste good eyesight eye stickers, the production cost of only three or four cents. Nearly 10 times times profit is called profiteering.