Research on Shopping Guide

1, preface

probably at the beginning of 10, formed the idea , but there has been no practice, no matter what reason, the final result is not done.

Write it for the following reasons:

Reason 1. Now that I can't do it, I will discuss the feasibility with you. If one of the brothers looked, the idea of this kid is still good, want to try, hope also give me a chance.

Reason 2. Ali TV Operating system has completed the message that everyone knows, Ali may soon be able to operate this thing. Perhaps one day in the future, Chinese television will use Ali's television system. If this matter Ali to do it, to the advantage of Big Ali, inevitable success. Then Ali has a more circle of money tools, businessmen, you are hard to force.

Reason 3. Want to achieve this product.

Reason 4. ...... In short, there are many reasons, not much to say.

2. Why do you do this product?

To do this product, mainly based on the following kinds of reality:

Scenario 1. One year Spring Festival party, a female star of a red dress, with the gala broadcast from the year 30 night began to hot, Taobao everywhere in search of similar products. Similar scenes also appear in the current mother foreign countries, wearing clothing and bags of hot reports.

Hit TV series "dwelling" related products, Taobao on the annual sales of more than 16 million, "Naked marriage era" is as high as 223 million. "Beijing Youth" hit, the search in Taobao, as shown in the following picture:

Scenario 2. Many female friends discuss certain video programs (movies, TV dramas, art, etc.) when they express the impulse to buy an item in the play, but do not know how to find it.

Scenario 3. When users watch a program through a video site and TV, the ad appears before, during, and after the program begins. After the program of the ad users basically do not look (communication effect is the worst), section of the current ads a bit annoying (users may not see, the effect is slightly stronger), the program's ads most annoying (the best communication effect). But it seems completely unrelated to the content.

Scenario 4. The user is no longer interested in the content of the video program title and the end of the movie. The sponsorship information of the merchant basically appears at the end of the film, and with the development of video programs, users basically do not look at the title and the end of the content, 80, 90 's users to see the end of the situation has not appeared, there will be no video songs sung nationwide, or even TVB song only a minute. Is it too obvious that advertisers will like it? How do investors advertise?

Scenario 5. The advertisement before the video program is long, from 15 seconds to 60 seconds, the program will be interrupted, of course, can choose not to look, but must buy members, the world does not have a free lunch, video site to eat Ah, to eat to advertise AH.

Scenario 6. The promotion cost of the brand dealer. Taobao was the entrepreneur's paradise, and now it is more people's nightmares! Taobao system reform "credit system, margin, technical service fee increase" and so on, resulting in the interests of the business interests of the meager profit, triggering a number of business events. After the introduction of Taobao, such as a series of platform products such as cat, and more than 1000 kinds of payment promotion means can not effectively improve their own performance, the original volume of business dropped dramatically. Part of the business can not be continued and the withdrawal of Taobao, the survival of the business survive the one hand they look for traffic from Taobao (advertising), on the other hand they find (Taobao Guest, meager, SNS, shopping Guide website). From Taobao to find traffic (advertising), input and output is not proportional to the limited resources, high prices. Most Taobao merchants tend to find their own Taobao customers, shopping guide websites, microblogging and other tools to promote their own goods. such as the Cat in Paris, Austria, the flagship store in Paris, Austrian beauty 6-in-1 color BB cream, if the promotion in the through train, "BB Frost" The three words point of the day's click cost is tens of thousands of dollars, although this Paris Austrian posture of the 6-in-1 magic color BB cream is really good, but the through train will not operate, It's a bottomless pit. Parents this is to buy their own use to send sister paper artifact AH. This price is really a loss ah, mud ma I knelt ...

3. Who is the object?

Let's summarize the characters in this circle:

1. Video Viewer

2. Video provider: Internet video website, TV station

3. Brand Business

4. Shopping platform: Ali department (CAT, Taobao), Tencent Department (easy to hear, online shopping, Pat), the platform of the system (Jing Dong when, etc.)

Here, we are mainly aimed at Ali department, who let it have Taobao customers are divided yo ~, money is the King Ah.

4. What are their needs or problems?

Let's summarize these role requirements:

1. Video Viewer

A) Free HD video

b) do not want to see ads

C Find the items you like in the show

2. Video provider: Internet video website, TV station

A) Membership fee

B Advertising Fees

C Selling hardware + services

D Selling Homemade content

3. Brand Business

A) flow, or flow

B Consumers can successfully find my products and buy

C brand image in the hearts of consumers tall and mighty

5. How to solve the problem?

To sum up, in fact, video viewers in watching video programs, can easily obtain the products provided by the brand, and the video content platform can profit from it.

5.1 Platform Setup First, we need a platform for hosting video content, products, and advertising.

Well, I gave my platform a lot of names, yo! Potatoes (Youku + potatoes), love the fart (Love singular +pps), Amoy fart (Taobao +PPTV).

Business model, profit model? Oh, read the full text, guess it.

As for this platform has what function, I am here to say the most basic and beautiful say and Mushroom street difference, is with video added a layer of relationship.

Here are a few pages:

Partial prototypes

Baby Upload

Baby Details

Platform Home

A Play Timeline product

A Celebrity commodity

5.2 Cooperation with the Internet video site is mainly said to be in collaboration with the Internet video site's PC side.

Cooperation methods as shown in the picture:

1. The merchant will spread the commodity information (see the section of the platform) to the potato.

2. Consumers watch "Tonight's talk show" on video sites (I'm not a babysitter).

3. Video site to yo! Potatoes get the product information for tonight's talk show. And according to the current playback time point of time to display the merchandise in the site, as shown in the red box below, you can display your own clothes.

4. If the user is interested in goods, you can click to view the product information to form a purchase.

5.3 Cooperation with TV service providers This is mainly to say with TV service providers, Internet video site of the box side to cooperate.

On TV, it's a bit of a hassle, and if you're all on TV, it's not easy to do shopping. Then I joined the mobile phone and the tablet computer (I drew my own cell phone and TV).

1. The merchant will spread the commodity information (see the section of the platform) to the potato.

2. Consumers watch "Tonight's talk show" on TV (I'm not a babysitter).

3. Mobile phone/flat to TV/box playback content and so on, Yo, is watching "Tonight's talk Show", time 5 minutes 30 seconds.

4. Mobile/flat to Yo! Potatoes get the product information for "Tonight's talk show." And according to the current playback point of time to display the time of the merchandise on the screen, as shown in the following picture, you can display the clothes built. A good picture?

5. If the user is interested in goods, you can click to view the product information to form a purchase.

OK, just write this, and finally leave a contact, if you want to exchange, welcome harassment.