Residual leaf SEO: Website ranking factor detailed page title

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Whether it is the process of website establishment or optimization process, the site title is the first step, the title is like to show the search engine and the user's first greeting, it can give users and search engine a good impression, then we should be how reasonable to set a whole site title? Below we will discuss the reasonable setting of the website title.

One, what is the title of the page

Many friends think that the page title is the name of the site, in fact, is not correct, the site name is just a part of the page title. The title of the page is when we browse a Web page, the blue display bar that appears at the top of the browser is "page title." In the page code inside is the text is the page title.

Two, the page title distinction

The title of the page is divided into the title of the homepage, the title of the contents page and the title. Of course, there are other, such as topic page title. And these headings have a commonality that reflects the approximate content of the page.

The setting of the title of the homepage is related to this whole station content and affects the entire website the weight and the main keyword rank. The title of the catalogue page, which can fully reflect the contents of the directory, is convenient for users to find.

Content page titles can reflect the general content of this article, and will directly affect the user's clicks and in search engine rankings, especially long tail keywords.

Three, the title of the set

1, homepage title set. For home page title setting should be brief, bright. Can fully reflect the content provided by the website. and can fully reflect the site's core keywords. If the site is to highlight the brand should put the site name in front of the title, and if more conducive to keyword ranking, should be the main keyword in the front.

2, Directory page title. The setting of the Directory page title should be repeated in conjunction with the contents of the directory, with a reasonable name as the directory name, and the directory page should be set to the title (Directory page name + site name).

3, Content page header settings. Content page title is the site content optimization and website long tail keyword optimization of the most important, content page title should be fully combined with the content of the article, highlighting the core content of the key, and should have a certain density. The content page header setting should be (article name + directory name + site name).

Four, the website title setting notes

1, whether it is the first page title, Table of Contents page or content page title, should be concise and eye-catching especially the article title can summarize the main information of the article. This is attractive and more innovative and more tempting.

2, the length of the homepage title. Home title should be no more than 30 words, this is easy to understand, because the title can only display a maximum of 30 words, more than will show the ellipsis.

3, this is the content page title should stand in a user's perspective to think. Before you set these content page headers, think about these titles for those who are looking for answers to questions. What keywords they need to tap on search engines to find. And how we should set the title of these articles in order to enable users to find the fastest search engine in the answer.

4, the content page title and the degree of relevance of the article. We cannot deviate from the "trajectory" of the title of the content page in order to highlight the character of the title or to highlight a keyword. Should be repeated with the article, the content page title settings should be very strong relevance to the article. This is beneficial to the user reading experience and the key words in favor of the article ranking.

5, the page title should not be too long. Generally speaking, the article title set 6-10 words is more ideal, preferably not more than 30 words. The title is too long not only in the search engine rankings is not ideal, but also to the user caused by the inability to quickly understand.

6, the page title should contain the main words of the article content. Taking into account the characteristics of the search engine, the search engine will have a higher weight on the title containing the keyword. So the content page title setting should be combined with the content of the article, preferably include the key words in the article.

7, control the density of keywords. The main words in the article density is not the greater the better, but should have a certain limit. Many friends think that the main keyword in the article in the number of times the more the better, too many keywords or cumulative, will also have a negative impact on the site or article.

8, all the headings should be of a uniform character and should be regular. Generally, the spacing in the title can be set as a space, comma, "-" or "_", these symbols should be uniform, and should use regular symbols. You cannot use symbols that are extremely rare or cannot be judged by search engines.

Summary: For the setting of the title should be careful, the user needs analysis, combined with the content set a reasonable title, this is conducive to the optimization of our website, conducive to user experience and conducive to search engine rankings. Reprint please specify this article from Http://www.yibin8.net