Retro hype? After the Cdkey mode of Warcraft and Paladin

Cdkey is a somewhat old and ubiquitous noun.　　Said it is ancient, because it was last time in the online games industry and aroused concern in 2008, "The Chinese paladin ol" launched; say it is everywhere because he is commonplace in the distribution of many computer software, many development companies at home and abroad use it to piracy, and the most recent one is "Gujian tan". In other words, online games in general and Cdkey is not fate, unless there is a special need. Just yesterday, the Grand 18 series of products "Demon World 2" in the release of the upcoming October 28 stress test, the use of the "screening coupons" This disguised Cdkey form, and in the official website forum price of 30 yuan.　　Immediately facing the inevitable is a lot of questions, one of the most difficult to convince people, or a less well-known products, why will the threshold to limit the player's entry? Known as the Dark Movie Game of the Demon World 2 launched Cdkey entry threshold Cdkey Pursuit: Two large-scale cdkey models have been questioned in the history of Chinese online games, two of the famous works in the introduction of the market to take the Cdkey access system. "World of Warcraft" and "Chinese Paladin ol". However, both games have their origins in the Cdkey access system. "World of Warcraft" is the global requirements of blizzard, at that time as "wow" operation of party B's nine city, even if not willing to, in the game launched in China market will also have to follow this approach. And it turns out that Cdkey really let nine cities in the "World of Warcraft" when the domestic launch to make the first bucket of gold, and then NetEase took over to become a unified system of network account, but also blizzard great God's demanding requirements.　　But every player knows that the price of 30 yuan Cdkey in the time charge mode can get a wide range of identity, the root cause or is the "World of Warcraft" quality, the introduction of Word-of-mouth all the way up, then do not say, we all know, nine cities and Blizzard are making money, "World of Warcraft" status lofty incomparable. World of Warcraft Cdkey success and product quality and visibility relationship huge Paladin OL sales Cdkey success, but the game eventually defeated "Chinese Paladin ol" in the domestic launch also adopted a similar approach. Long tour in the operation of "Paladin ol" when the national collection of clients, paid sales Cdkey mode is essentially a version of the Blizzard model, because in the domestic market, or Chinese game market, "Paladin" brand reputation than "Warcraft" even more. "Chinese paladin ol" before the launch of its own expectations are very high.　　Unfortunately, this product in the Cdkey sales to achieve brilliant performance of products because of the operation and product problems and ultimately failed to the Chinese world's first game brand to the peak of the network era.　　These two games Cdkey sold in common have the following several: Product fame, player appeal strong, cdkey price is quite, when the launch was questioned, the final sales situation is hot! Dismantling "Magic World 2" of the video coupon Cdkey mode let's put the topic back to "demon World 2" body, it may be from Wow and "Chinese legend ol" sales Cdkey of capital to analyze the "Magic 2" of the video coupon is feasible. "Demon World 2" is a Grand 18 fund under the investment company Shanghai Gold Cool product development, before actually had a few small range of testing, Word-of-mouth is fair, but the disadvantage is because there is no large-scale publicity and promotion, not high visibility.　　Therefore, the product reputation is big, the player appeal strong this condition "demon boundary 2" itself does not have. Without this prerequisite, the same claim worth 30 yuan Cdkey someone buy it?　　How can sales be hot? Official information shows that "Demon World 2" Cdkey value of 30 yuan in fact buy and do not buy, "Demon World 2" in the next at least 1 months in fact do not care, because the official planning of the 100,000 video coupons are free of charge, more channels, the official n activities, the number of media activities, There have been previously involved in testing to reach a certain level of the old players, are sourcing.　　and the actual tests prove that it's not difficult to get a test ticket just to take part in these activities. In other words, the current price of 30 yuan, limited screening coupons, are just a dummy threshold, you want to play in the October 28 "demon World 2" stress test, the threshold is not high!　　and may cause the present situation big change is the video coupon Cdkey pattern policy, at present the official has not announced the relevant rules.　　Focus: What can cdkey bring to the player?　　In this way, the preview coupon is a little bit to see the ticket, after all, this is not a ticket to the formal cdkey, but also can not be a difficult to find the activation code, what is it in the end? There is a player's view that screening coupons or video coupons, in fact, is the "Magic World 2" for the game test launched a packaging activities, so that the number of stress testing to look fresh, not so monotonous, players involved in the relevant activities will not be like many of the previous game hair activity is not boring.　　However, the essence of the feeling is still the same, entertaining the public, play well, do not be serious. There are also players that the Cdkey access system, if implemented well, will become the limit Locust party, purify the game environment, dividing the player circle layer of the best threshold. Despite the current 100,000-number distribution, however, after the release of the 100,000, the current rules, the short term only through the old player's only invitation code to obtain the opportunity to enter the game, which is actually a disguised game players to achieve a "crowd" effect. If there is no locust party, and the quality of the game players to improve, to prevent plug, optimize the overall environment of the game for the long-term development of the game is beneficial. But to achieve this, "magic World 2" must maintain the high price of Cdkey and the regular limited invitation of old players. And for the high online, the goal of the product operation, to achieve this expectation of the player is not easy! (Digging the shell net)