Revolution, unmanned distribution "save" retail trade?

The inertia of human beings is constantly creating new technology, new economy, new culture, and endless. Robots are the most direct product of human inertia, as early as more than 3,000 years ago, the lazy eggs fantasy has a tool to work hard: The Western Zhou Dynasty, craftsmen Yanshi developed a dancing of the players, is the most human recorded robot, according to the "Ink Sutra" recorded, Luban has also developed a wooden bird, Can fly in the air three days three nights, as for, Zhuge Liang uses ox transportation rations, is one of the most famous scenes in Chinese TV series ... The research of modern robot began in the middle of 20th century, the development of computer and automatization, the demand of mass production and the use of atomic energy greatly accelerated the process of robot research.

From the numerical Control machine tool to the mechanical arm, from the visual sensor to the human bionics, the machine has no limit on the way of replacing the human, the modern robot can not only complete the heavy, mechanical and hard labor, but also can carry the natural person's language, movement, even emotion: Foxconn assembles the production line, Mechanical arm can complete 230 sets of iphone signal test per hour; some Japanese mechanical dolls, Chenyuluoyan, virtuous generous, also can meet the rigid needs of older young men.

According to the Washington Post, Amazon plans to launch a 5-year air cargo distribution machine, used to improve delivery efficiency, to seize the market opportunities, while a network of unmanned aerial vehicle distribution experiment video instantly triggered a stir, retail, technology, electricity, express and other fields of experts, have been goonies to interpret the Amazon video, Finally, it comes to the unanimous conclusion that the future of Amazon's air cargo distribution will revolutionize the retail industry. And early in the Amazon, Google, UPS, DHL and China's downwind express have shown a passion for unmanned distribution of research and development, can let a large number of technology giants together, the project will definitely bring a bloody revolution, at least, will reform the large sections of technology media coverage.

Air vs ground, who is the mainstream of retail trade?

Now, the unmanned distribution of the project dazzling, Amazon, Google, DHL, ups have recorded a video, showing different forms of distribution machines, but overall, but only divided into two large factions: a. Amazon-led aerial team sites; B. Ground unmanned vehicles under Google.

In Amazon's video, drones deliver goods to buyers in 30 minutes shocked the industry; in fact, the Chinese express big guys downwind of the early start of the implementation of the "Unmanned Aircraft" project, through navigation technology, a small aircraft equipment to transport parcels to the Dongguan Songshan Lake near the destination, error within 2 meters. Air projects are always very windy, giving people a sense of high-end atmospheric grade, especially in some traffic underdeveloped, poor transport conditions of the suburbs and a number of special areas, have incomparable advantages, these aerial drones, not afraid of cold, scorching heat; without the concept of war and peace, they can send things to ghosts, and more crucially, Air distribution can parachute cargo to the courtyard or roof, directly solve the "goods delivered to the destination after how to deal with the package" problem.

But the air distribution, limited to distribution of small, not afraid of falling goods, and transport process, will encounter trees, tall buildings and other obstacles. BEIJING, Shanghai and other first-tier cities, high-rise, very not suitable for air distribution, if hit CCTV building, "news broadcast" will be a "cottage 911" report; As for, wind, hail, haze will also bring trouble to air distribution, in contrast, the surface distribution of products more extensive, Some volume, heavy cargo on the ground more secure, and with the development of GPS positioning system, the ground distribution can be very accurate positioning of consumers, thereby improving distribution efficiency, in addition, there is an important advantage: the cost of ground distribution is lower.

In short, the ground and air distribution have advantages and disadvantages, may be coexistence, but two factions need in the distribution efficiency, investment costs, cargo safety issues, who can take the lead in the three to do well, who is the mainstream of the future retail industry.

Amazon: Grasp the lifeblood of the future in advance

Amazon's high-profile announcement of drone deliveries has sparked big waves, the climax of the controversy followed by a wave of issues surrounding government regulation, technology exploration, privacy protection, and natural conditions, which are constantly advancing the process of "unmanned distribution" and the research of some giants on similar projects, of course, Amazon's behavior has also sparked bouts of jealousy, as the CEO of ebay said in an interview: "Besos's new plan is just some" unreal thing.

ebay's comments are very enjoyable, and it's going to be fun for 5 years, but obviously, ebay simply sees Amazon's project as a Bezos, a very unwise choice, and we have a distinct sense that drones are sending a bloody revolution to global retailing.

In fact, Amazon has been trying to improve efficiency through more vertical integration, Bezos needs in the user terminal, Internet platform, order execution and other aspects of exerting force at the same time, it is possible to always take the initiative, the High-profile announcement of the UAV distribution project is its decisive future important means. UAV projects, although not a short period of time to become a reality, but it can give Amazon a "efficiency service" of the leading image, and because of too avantgarde, but also cause a competitor misunderstanding, that Bezos is in the show; in fact, Bezos is accustomed to investing in projects that "can improve efficiency", For example, once bought a company called Kiva with 775 million dollars, the aim is only to improve the handling efficiency of the warehouse. It is through this masochistic efficiency that Amazon is able to maintain a high profile of its rivals, keeping a weak profit model, and according to relevant data, Amazon's order execution costs account for 11.6 of revenue. %, means that the improvement of logistics efficiency will create a strong profit elasticity, in addition, high-quality logistics and distribution, can greatly improve the consumer's shopping experience, the invisible benefits of immeasurable.

Amazon has a Zuxun, called: Everything for the long term. Apparently, Bezos's drone distribution is a future project; Just as Google is keen on solar and unmanned vehicles, which have nothing to do with search and Android, the greatness of the tech giants lies in holding the future lifeline ahead.

China Express, long way to repair

In the big debate over the drone distribution, Chinese companies also have the honor to participate in it, especially in the downwind of the UAV project, can be "it times" listed Amazon potential threat, let the people a burst of excitement, but the author believes that China's retail or express industry to discuss the future of the international unmanned distribution projects, Some outdated, some great leap forward, just like a fat just, portly people, have to run to Kobe Bryant, Carter discussion how beautiful as painting.

In fact, China's express industry urgently needs to establish a healthy industry order. 2012, CCTV has a grand exposure to the chaos of the express industry: rough handling, vandalism, collective looting, reselling information, poor after-sales service, etc., will be China's express company to the forefront of the collective, and double one, since and other hardest-hit areas are testing the load capacity of China Express, let people disappointed that They have not been able to keep up with Ma's footsteps, in order to really improve the consumer experience, in addition to the handsome investment 300 billion construction rookie logistics network, but also need to abolish the law of the Overlord clause, as well as the improvement of business quality courier. In addition, simply on the unmanned distribution, also does not accord with the Chinese Express industry demand:

First, Amazon's air distribution machine, for nature, geographical requirements are higher, most of China's cities have fog, navigation will get lost, and high altitude delivery is more suitable for the U.S. Villa Manor area, Chinese consumers dwelling in the 33-storey high-rise, the unmanned distribution machine will certainly collapse; As for the ground distribution is more difficult, China's special way of crossing the road , will cause a lot of traffic accidents, and Chinese-style looting is a direct threat to the ground unmanned distribution machine, often have the opportunity, the kind-hearted villagers will be collective looting, oranges, watermelon, eggs, flowers, beer bottles, railway accessories, diesel, fry ... In this context, the unmanned distribution machine, may not have gone out 5 meters, let people carry home.

In short, China's express industry, to think about is not how to improve efficiency, but to put 1 1 of things done, and then not to establish a healthy industry order, China Express can only ride on the electric vehicle, slow driving, not to mention, to apply the "news broadcast" a classic lines, courier electric vehicles in line with China's basic national conditions, China Express industry is in and will be in the early stage of development. (Sci-fi galaxy/text)

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