Rong e bag wash Glory: Mobile Internet Subversion "2080 law"

October 30, 2014, 2014 China (Hangzhou) International e-Commerce Exposition officially opened. Microsoft, Amazon, Cisco, Nelson, Beijing-east, NetEase, http://www.aliyun.com/zixun/aggregation/22389.html "> Hai kang wei view, Yi Gao, bless Kang, Shun Fung, such as a large number of well-known internet, electric business, Logistics enterprises at the same stage debut.

In the November 2 forum, Rongchang E bag washing chairman Zhang Rongyao to "Rongchang e bag wash: poke O2O G Point" for the theme of the keynote speech.

Sharing, for the mobile internet transition Zhang Glory put forward his own point of view, he said that "mobile Internet is animated, PC Internet is a science fiction film." "Science fiction films only the city can see, cartoons are men, women and men can understand." Mobile Internet transformation needs to have open, free, equal values, to be close to users. Second, with the value of the creation of mobile Internet products, mobile Internet products to be simple, convenient, fun, entertainment. At the same time to solve the user's laundry pain point, this pain point not only includes the traditional laundry pain point, but also the laundry out of the trouble caused by the process. ”

Rong e bag Wash the glory with "Rongchang e bag Wash" This O2O laundry products as an example, elaborated the mobile Internet products must have the "save money, convenience, entertainment" characteristics. He introduced, Rongchang e bag washing will be standardized laundry services, customers pay by bag cleaning costs, micro-letter booking, home can enjoy door-to-door access to delivery services. Rong e bag wash not in person to check clothes, solve the customer to dry cleaning shop, laundry stop difficult, delivery of laundry material handover time, store business hours can not meet the customer to take time and many other laundry pain points, to provide users with the greatest degree of convenience.

At the same time, no matter how many clothes are in the bag, the cost of washing each bag is only charged at $99. For such "affordable" price, Zhang Glory throws his idea: "Put aside the price of the product to talk about O2O are bullying!" The applause of the whole audience was constant. He believes that the price/performance of a product is very important whether it is a O2O or an electric dealer.

In terms of entertainment characteristics, Zhang Rongyao introduced, Rong e bag washing has given a lot of entertainment elements, launched a series of bag introduction, teach users how to load more clothing in the bag, but also the selection of "Bag King", and give no single reward, so that users experience never had the laundry fun.

In the

Speech, Zhang Rongyao also analyzed the mobile Internet's subversion of the 2080 rule. "The traditional sense is that 80% of the company's profits come from 20% of the users, but not on the mobile internet." A user in the mobile end of a single wash 10,000 dollars of clothing, or 100 users per person to wash a bag of clothes, although the same income, which for me, 100 users can spread a wider, for me, more value. Therefore, the number of fans, the community is more valuable to me. The