Rovio: "Angry Birds" series of mobile games to optimize the adjustment

February 20, Finnish game company Rovio Thursday, in order to promote the development of China's business, the company will be the Beijing Kunlun worldwide, with the help of the Chinese market for the "Angry Birds" series of mobile games to optimize the adjustment.

Although Rovio has successfully extended the "Angry Birds" brand to physical goods and licensed businesses, it has not been able to launch more popular games, has recently laid off 110 people, accounting for 14% of the company's staff, and will close the gaming studios in Tampere, Finland. Prior to announcing the layoffs, Rovio reported a net profit of 26.9 million euros (33 million U.S. dollars) for the full year of 2013, down nearly half from 2012 's 55.5 million dollars.

"Angry Birds" have nearly 500 million downloads in China, Peckar Lantara Pekka Rantala, Rovio chief executive, said in Thursday. China is a very large and important market, the mobile gaming industry is striding forward. ”

Earlier this month, Beijing Kunlun million-dimensional Technology Co., Ltd. announced the Rovio under the "Angry Birds" hand tour development and operation authorization, the agreement between the two sides Rovio in China authorized the Kunlun worldwide "Angry Birds" intellectual property rights, for iOS and Android version of mobile game development, The term of authorization is three years, which divides the Kunlun worldwide to obtain 40% to 60% of the net game income.

Since landing last month on the Shenzhen Stock Exchange gem, the Kunlun worldwide share price has risen by more than one times.