Samsung's path to innovation is getting harder and longer to recover

The secrecy of Samsung and Apple is getting harder. Whether it is the iphone 6 or Galaxy S6, or Samsung's high hopes for the Galalxy S6 Edge are in the official launch before the media burst the naked. As we have reported before, Galaxy S6 gave up the plastic material, basically using metal and glass material, while the S6 edge on the edge of the note on the basis of both sides of the two curved screen design.

Galaxy S6
Galaxy s6:5.1 inch 2K Super AMOLED screen with a screen brightness of up to 600, with Samsung's own Exynos 74,208 core processor, memory 3GB, Flash 32/64/128GB, and a front camera of 5 million pixels, The rear is 16 million pixels that support optical stabilization. The battery capacity is reduced, but the charge is faster and the battery is not removable.

Samsung's current predicament is manifold, but if it is looking for its own reasons, the ever-stubborn design and cheap-feeling material have bored the more discerning "Samsung Target users". So, since last year, Samsung has carefully adopted metal material, boldly launched the Couting mobile phone.

Samsung's mobile phone is not bad, if the market does not have Apple, then the world's largest mobile phone market profits will be in the Samsung revenue bag. If the market does not emerge as a "Home-grown handset brand", Samsung will still have a firm grip on the largest smartphone market share in those markets.

But everything changed last year. The apple, which has always been sung, has not only continued to reap the biggest gains, but has also taken over Android's market share after being complained of "no jobs-style disruptive innovation". China, India and a number of emerging markets in the local mobile phones, is eating into Samsung without any "moat" of the low-end market. Not only that, even Samsung is committed to open up new areas-wearable equipment, but also face the "path of thorns, after strong soldiers" situation.

Galaxy S6 Edge
Galaxy S6 Edge: Configuration is the same as S6

How to save the impending slump in the mobile business (mainly smartphones)? Samsung has given the answer to this WMC: there must be a breakthrough in design. The baseline for breakthrough is to compare apples. As long as the apple is good, they are taken over by Samsung. Better to surpass it than to do it as well as an apple, if not beyond.

Samsung Galaxy S6 can see the iphone's shadow in many places. Fingerprint recognition is no longer a press, but a touch-ID, and the cell phone battery and memory card are no longer removable; the protruding back camera, like the iphone 6, makes Virgo feel mad; Samsung released Samsung Pay and is in contact with the bank's institutions, Intention to challenge Apple Pay in the mobile payment field ...

Even on the "system" level of the biggest gap between Android phones and the iphone, Samsung is making changes, with 40% less flashy features pre-installed than S5. Samsung is not far away from Android on the side of the system, but closer to the native system. The reason is simple, can be at the system level and iOS 81 higher, only native (or approximate) Android 5.0.

Samsung, which has worked the design, is hoping to save itself by copying the Apple model. All of these are later than the apples, but better late than never. While smart-phone OEMs, including Chinese manufacturers, are targeting their "transcendence" of Apple, it seems that Samsung is the most likely to do the job. In addition to Apple, Samsung still offers users a relatively best experience (software and hardware) in the high-end market.
Moreover, Samsung has been in the forefront of the industry in Couting, wearable equipment, whether you like Samsung smart watches, Samsung's series of products or smart watches, the largest share of the owner, although the total market is not big, and may even be Apple Watch come from behind.

No one denies that Samsung is in decline, but Samsung has more time to save itself than anyone else. More and more "Apple" Samsung, we think is a good phenomenon, especially in the design, increasingly on the "high-end flagship" positioning. Apple-style design pursuit + more and more pure system + the latest mobile payment functions, Samsung is relying on this Trinity strategy to reverse the tide of war. Perhaps for Samsung, there is no need to be a subversive innovator (and, of course, the S6 Edge's Couting is a potentially disruptive innovation) that simply follows Apple's footsteps, just faster than other Android allies, to keep him in the forefront of the smartphone market.