Scrambled IP, but IP not omnipotent

Guman's novel "Why the Flute" has not yet started filming a copyright Rashomon door.

November 12, Light media president Changtian released news, Ray Pictures officially launched the "Why the Music" film Project, the Lok-vision Pictures announced on December 1, "Why Sheng Xiao" into the production phase, but also announced that "why the" the protagonist is Xiaoming and Yang, and issued a copyright broadcasting license.

On the evening of December 1, Guman, author of the novel, "Why the Flute" wrote in a statement on Weibo, "the copyright of my former partner (music and Entertainment) has expired on September 10, 2014", and the music and Video Entertainment (formerly the predecessor of Music and Video) was registered in 2012 without the author's notice. Trademarks (the scope includes film and television, games, and even book publishing).

And in July this year, Guman rejected the demand for the copyright renewal of the music video, and has commissioned a lawyer to enter the legal process. Guman also said in a statement that he had the "Why Sheng Xiao" copyright authorized to the light pictures, and the next film adaptation and filming, will be the cooperation of the light movie studios. December 2 16:03, a statement by the music and video studios on the copyright of the movie "Why the film is silent" said:

"September 10, 2011, le-Vision film and Guman signed, to obtain exclusive screenplay adaptation rights, the contract period of three years." The two sides agreed that the adaptation of the script copyright to the music film all, le-vision pictures have the right to take the script into a movie. ”

Le-View film also revealed: "le-video pictures in the contract to complete the screenplay adaptation, the legal ownership of the script complete copyright and film shooting rights, on August 20, 2014, won the" filming license ", at the same time signed film creators, starring. At present, the project crew preparation completed, has entered the boot stage. The light aspect has not responded positively, only indicated that all events development according to the original author publishes the information to prevail.

IP copyright becomes a burst

In fact, the earliest from the 2011 "Post Masan Biography" in the film Circle in the beginning of the fire, the purchase of online novels has begun to become a trend in the film and television companies.

2014, the network novel copyright gradually evolved the concept of IP, including copyright, patents, trademarks three components of intellectual property rights, but also the major film companies and the game industry to compete for the object.

This year's war on IP rights began in the gaming industry.

Back in early 2013, Tencent games with the collection of British Society (Shueisha Inc.) To achieve strategic cooperation, Tencent game to obtain a set of British society "Naruto", "Sea King", "Dragon Bead", "Alare", "The Star of the Saints", "Silver Soul", "Game King", "Prince of Tennis", "Family teacher", "Environment?" Circle "and" burst the King "and other 11 anime in China's electronic copyright. Tencent game also with the generation of games, plans to the famous cartoon "Naruto" adapted into the online games "Naruto online."

The game copyright of Jin Yong's works has long been bought by Sohu Tour and Perfect world. Among them Sohu swims to 20 million yuan to obtain "Tianlong eight", "The Deer Ding kee" and so on 10 Jin Yong's novel The Hand tour reorganization right, but the perfect world has obtained "The Smile is Proud Lake", "The god carves the hero Companion" and so on four novel The net game reorganization right.

The film industry has also been searching for a variety of popular network novels, light Media "to our eventual loss of youth", and force Chen light of the "small era" of the right to adapt to the end of the successful transformation of the box office results are relatively bright.

Light media this year has been in the dense layout and expansion of their own film business, but also to buy "left ear", "whose youth is not confused," "from Your World Pass" and other popular best-selling novel film adaptation of Copyright, of which "left ear" is expected to be released in 2015.

But before "Why the flute", copyright disputes in the film and television industry is not too frequent, but is more common in the game industry, piracy in the game market is always the phenomenon, with the game manufacturers competing to buy IP, many game manufacturers began to attach importance to the protection of copyright, IP rights disputes began to appear frequently. August 2013, Jin Yong joined the Sohu Tour and the perfect world to play crab technology, such as a number of hand tour manufacturers issued a copyright notice, to combat in the App Store and Google Play in the theft of the theme of the game products, and the Chinese Hand Wanderer Company and touch technology for "fishing Tatsu people" copyright ownership also diverging

Scrambled IP, but IP not omnipotent

With the advent of a new round of content for the King's era, the price of IP has been pushed higher, there are data shows that the second half of 2013, when a popular network novel price of about 1 million yuan, and now generally up to more than 3 million, some of the hottest novels can even sell to tens of millions. August 1 This year by the royal literature dedicated to the game company held the first "online Literature game copyright auction." Millions of is a network novel ordinary Price, and "The road of Waking", "I want to seal the day" then to 4.65 million yuan and 6.55 million yuan deal.

Even a hand tour company finally to 8.1 million of the price, to buy the work of online writers, "undefeated throne" of the right to travel. And this work, in the auction transaction was not completed at that time, only a story frame. This year, Chenming, vice president of Shanda Literature, said to the media, "the IP price of Shanda literature is about 10 times times higher than last year." "As with original comic sites like Yaoqi, the cost of the hand travel Authorization for original comics also rose significantly.

Even the industry revealed that some companies began to do their own IP copyright speculation, whenever the hype price is appropriate, it will resell, but when the hands of the company to obtain IP rights, the real value is greatly reduced. According to the Zebra Network survey data show that the end of 2013 and the cost of the same price IP rights, to enhance the hand travel about 40% capacity, and April 2014 later, the same price IP rights for the increase in the amount of hand travel has been less than half of the original impact.

After three years of demand for film and television dramas, the market's attention to flow closer to the source upstream, into a new round of the scramble for IP, but the success of mastering the popular IP and the final adaptation of the work is two different things.

Now, "Naruto", "Pirates of the King" and so on almost all the classic copyright has been mastered in the hands of Chinese companies, but there are several successful games, in the "Huan biography", "Small Time", "to us will eventually die of youth" and other outstanding adaptation works, more still like "Every Night Like a Dream", "Summer of foam" An adapted piece that disappoints the audience.

The purchase of IP is ultimately to convert them into games and movies, in addition to stories, characters, the world view can be easy to learn from, the network novel successfully adapted into a film or a game need to go through a lot of barriers, from readers to gamers or movie viewers there is a long way between.