Search engine optimization and personal Station experience summary

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With the explosive growth of Internet information, search engines have been used more and more widely as information query tools. Using search engines to find information has become the quickest and most important way for people to get information.

As a webmaster, I think every webmaster will hear every day or think of SEO, the webmaster is always talking about how to optimize how to promote their own website, also every day in the webmaster online every day to see people's soft wen, listen to someone say a certain method one day can give his station arrival how much traffic. Then some small webmaster to learn the way to promote others, but they did a long time did not have any effect, it seems to feel is white hard. In this I would like to say that the way to learn others is very good, but you have to see if people's methods are really suitable for your site. If not suitable for your station promotion method, we just look and say: good! Do not blindly follow others to do, it is less than the ~ to promote the method really many many, do webmaster, you have a good think, and how many ways to promote the past has become a history, At the beginning of 2000, hang two QQ day can also come hundreds of traffic, but now still OK?

There are also a lot of stationmaster, in some stationmaster net sends some real soft wen to promote his website, I really want to say, that article really is very soft, soft to have no function also. They are also just where to see what is no matter 3,721 of the blow, as if they really write very well ~ After two days to see their own published soft, all people are stepping on his, I want his own also embarrassed.

The above is nonsense, let's talk about the following:

Want to really learn to do SEO, you must understand the working principle of search engines. The principle of the search engine can be seen as four steps: Crawl Web pages from the Internet → set up index database → search in index database → process and sort search results. Crawl Web pages from the Internet. The Web spider Program, which collects Web pages automatically from the Internet, automatically accesses the Internet, crawls to other pages along any URL in any Web page, repeats the process, and collects all crawled pages into the server. Establish an index database. The index System program is used to analyze the collected Web pages, extract the relevant webpage information (including the URL of the Web page, the type of the code, the key words contained in the page content, the keyword position, the time, the size, the link relationship with other pages, etc.) Get the relevance (or importance) of each keyword in the page content and the hyperlink, and then use the relevant information to build the index database. Search in the index database. When the user input keyword search, the decomposition search request, by the search system program from the Web page index database to find all relevant pages that match the keyword. Sort the search results. All relevant web pages for this keyword related information in the index library have records, simply synthesize relevant information and the level of the page to form the relevant value, and then sorted, the higher the relevance, ranking the more forward. Finally, the page generation system will be returned to the user by organizing the link address of the search result and the content summary of the page. The following figure is a typical search engine system architecture diagram, the search engine parts will be intertwined with each other interdependent. Web spiders crawl Web pages from the Internet, the Web page into the "Web database", from the page "Extract url", the URL into the "URL database", "spider control" to get the URL of the Web page, control "web spiders" crawl other pages, repeatedly cycle until all the Web crawl completed. The system obtains the text information from "The webpage database", sends into "The text index" the module to establish the index, forms "the index database". At the same time, "link information extraction", the link information (including anchor text, link itself and other information) into the "linked database" for "Web rating" to provide a basis. The user submits a query to the query server, server in the "index database" to find the relevant web pages, and "Web rating" the query request and link information together on the search results related to the evaluation, through the "query server" according to the relevance of the ranking, and extract the contents of the keyword summary, The final page of the organization is returned to the user.

SEO is very important to select the keyword, it is directly related to the quality of your optimization results. Keywords in the search engine refers to the user in search of relevant information used in the content, is the search on the basis, but also the basis of search engine optimization. In the keyword we have to pay attention to several nouns: keywords word frequency, density and selection. Key word frequency refers to the frequency of a keyword in the page, which is the number of times the keyword appears in the page, reflecting the relevance of the page to a certain extent. The keyword density is the ratio of the total number of times a keyword or a keyword appears on a Web page to other text. Relative to the total number of words in the page, the keyword appears more often, then the overall keyword density is greater. The more times the other text appears, the lower the number of keywords, and the smaller the keyword density. This index plays a key role in the optimization of search engine. For nature to improve in the search engine ranking position, your site page keyword density can not be too high, and not too low, generally 2% to 6% more appropriate. Select the keyword can refer to Baidu, for example, in Baidu dozen MP3 This word, certainly come out of the results in front of a lot of pages are paid to buy the bidding rankings, the URL plus "promotion" two words. It is better to have a new path for such a hot keyword than to compete with a large number of competitors for that small niche. Baidu's search results in the bottom has a related search More button, this button in the selection of keywords is particularly important. The results of this MP3 can be seen in the same search volume similar to the number of keywords. Keyword selection is determined, and after the page head optimization, it is necessary to optimize the page. Here is a small trick, is based on search engine from top to bottom of the search method, in the beginning of the first page of the site to find a place to write a paragraph, to the visitors look like a section of the site's own introduction. In fact, you can make good use of this paragraph, the most practical keyword to find ways to organize language added in.

Linking strategies is an important way to SEO. Exchange links or call reciprocal links, interchange links, links, etc., is a certain complementary advantages of the site between the simple form of cooperation, that is, on their own site to place the other site logo or site name, and set up the other site's hyperlinks, so that users can find their own site from the cooperation site, Achieve the goal of mutual promotion.

The role of exchange links mainly in several aspects: access, increase the impression of users browsing, in search engine rankings to increase the advantages, through the recommendation of the cooperative website to increase the credibility of visitors.

A high quality link in a link strategy is the most important. A high quality link may be 10 or 50 links. Many friends will ask what is the quality of the station, in fact it is in search engines whether it is friendly or trust a high level of station. For example, NetEase 163, Sina, and so on. But these very cattle site is generally not and small station do link. (If you have a back door, that's a different story) the value they bring to you is immeasurable. It has a huge impact on the ranking of your keywords! If your site has not been recorded by Google, then you they link, will be faster to the record.

Let me summarize some of the criteria for high quality links

1) pr>=3

2 Update the content every day

3 The industry has a good reputation and influence

4 as far as possible and your station content or industry approach, do not be irrelevant

Haha ~ Above said a lot of, of course, some content is to refer to some relevant information, but I think it is more practical.

Finally, I would like to say: Not any promotional methods are suitable for any station, to find suitable for their own site to promote the method, for you that is the best way. Of course you have to keep thinking. Haha, work hard, pay always pays.

Welcome everybody to add group 20,317,541 exchanges study. I make a small, welcome to: http://www.jiu33.com