Search engine optimization Long tail keyword theory and actual combat

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As a website operator, must have a very clear positioning of their own site, to know their target group is who, what kind of preferences and browsing habits. Only in this way can make the most accurate marketing promotion decision, with the least money to do the biggest thing, get the biggest publicity and targeted effect, this is our as a website operator must consider the problem. Some time ago very popular long tail theory, now we can completely integrate this theory to the website promotion operation.

How to merge? Let's start with a search engine that runs the most basic layers of web sites. With the popularization and development of the Internet, the search engine has become the only way for every netizen to acquire knowledge and find something.

When we use the search engine, there are two potential consciousness in our mind, one, want to understand, I want to know some knowledge. Second, want to find, I want to find something. These two points are pervasive in the awareness of search engine users. So in the operation of the website or do SEO deployment, must be the customer's potential awareness of the search content deployed to the site, this is what we often say the long tail of the keyword deployment, only in this way can let users through the search engine to find their own site. Can bring a most effective amount of traffic, and it is possible to transform into a real user of yours.


What are long tail keywords:

Long tail keyword Basic attributes are: can be extensible, targeted strong, wide range.

Long tail keywords generally have several forms: first, with the enterprise product or site positioning precision words, such keywords for some have a clear target demand for the introduction of the search engine users, this kind of people is the site you run the product has a clear understanding of the level of people, but this part of the crowd is a small portion of the site traffic. About 20% of the overall flow of the site, the second is the product or website business expansion of the keyword, which is oriented to your business site or product has a vague concept of access to the design of the key words. This block of traffic estimates accounted for the overall site search engine traffic about 30%; The third is the possibility of becoming a search user to use and find the site's keywords, such key words can be understood as a relatively long tail of the key words, may be the business of the surrounding product extension words, or with the content of the site to expand the relevant words, This block of traffic estimates the overall website search engine traffic about 20%.

Examples, we can use the "Sanya tourism" this keyword as the basic keywords to expand. Such as: Targeted more strong keyword "Sanya Wuzhizhou" "Sanya Wuzhizhou tourism Experience" and so on; related to the development of the key words "Sanya Hotel" "Sanya travel expenses", the extension of the surrounding products "Beijing to Sanya Ticket" "Beijing to Sanya Discount ticket" "Sanya Travel Service", "Sanya dining recommendation" and so on. The above three types of long tail words are simply enumerated.

Long Tail keyword Deployment combat:

1, long tail keyword selection

Long Tail keyword selection is a very important work, the most important thing is to be based on the customer's perspective of the search intentions and ideas to deploy on it.

There are a few simple ways to share:
(1) Through the website idea and the website business related key words.
(2) Search for keywords through competitors.
(3) Search engines to determine the long tail keyword.
baidu:http://www2.baidu.com/inquire/rsquery.php
Google:https://adwords.google.com/select/keywordtoolexternal

2, the site internal structure deployment

Long tail key deployment effect to achieve the most ideal state, that is, each page can be very fast by the search engine recognition, when the long tail words get ranked promotion, each with a long tail of the page will become the flow of the introduction of the entry, so that each page to play its role. Based on previous operational experience, a specific page long tail keyword deployment within 3. This is the best form of presentation if you can extend the editing based on long tail keywords. For large web site content more than the case, as far as possible using the table of contents to show the article.

3, the content manifests the form
In the content embodiment, mainly manifests in the website final content page. As far as possible to ensure the simplicity of this page, we must highlight the focus of this page content, this focus is around the long tail word and planning content, content as far as possible to maintain uniqueness. Also note that the page long tail keyword exposure rate of this probability control in about 30%. The title embodies the long tail word is also very important. Keywords/description with long tail keyword embodiment.

4, Long tail keyword maintenance

In the long tail keyword maintenance, is mainly concerned about the collection of search engines. Timely check whether the article is included, after the long tail keyword is probably in search engine what position. For a strong expansion of the key words, can be in the catalogue, the theme form embodiment, the main/topic all by the keyword split long tail words embodied, and then linked to the specific content page.

Now many site owners, has been the promotion of various styles to cover the eyes, do not know what to choose to promote the form, it began to wantonly keyword purchase, website promotion and so on, finally got a result, spent a lot of money, but did not achieve the expected results. Long Huri word promotion, can be said to be advantageous with the website traffic promotion, the search engine collects enhances the service the win-wins means, qining hope with you discusses the research how to provide the high quality content for the search engine, obtains the accurate flow precision promotion method. I believe that the long tail keyword promotion will become the new favorite SEO people, is to change the search marketing to promote the shortcut and effective way out. Qining look forward to discussing with you, msn:i@qining.org