Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
"Network vast, facing the overwhelming information, many people feel overwhelmed." "Just as the city is big, there is a map," the internet was born not long before the birth of "the most valuable business model ever"-Search service. From the early-known InfoSeek, Lycos and AltaVista, to the rise of Yahoo, Google, search-and-store web pages have surged from hundreds of to billions of, and some companies have soared to billions of dollars in market capitalisation.
but recently, Baidu, Google were others to "constitute unfair competition" to court.
The
search engine has brought great convenience to the inquiry data, and it has been popularized in a very short time. "Now that popularity has made it a huge profit, it is increasingly in an awkward position," he said. "A few days ago, Beijing's first Intermediate People's Court finally on the Beijing Maple Leaf of all Sue Baidu case to make a verdict, the plaintiff found that" Baidu use search engine to match the competitive bidding rankings and the human technology to reduce the right and malicious locking constitutes an unfair competition, the lawsuit request was dismissed.
a week earlier, one of the main developers of the Open-source software Firefox browser denounced Google for using its leadership position in the search market to promote its own products. The name Blackross said in his blog that Google listed its calendar, blogger and Picasa services in Calendar, blogging (blog), photo sharing (photo sharing), respectively. The top of the search results for such keywords, he argues, Google's move is "clearly detrimental to competitors".
for a while, about the search engine ranking rules and the "cheating website" blocked caused a lot of attention.
search engine is becoming a shopping guide
"I've been thinking, what ebay can do to put me out of the box, I think if ebay bought Baidu will let me very passive." "The creation of China's largest E-commerce empire, MA on the search engine dare not small cairns." In his view, despite a lot of ebay sellers, but the money is invested in Google, "these companies will not only put ads to Google, but also to the store also open to Google." ”
in fact, search engines are increasingly becoming an important source of information for users looking for the goods they need. "Like the usual shopping you will be ' around ', the Internet search related information become more and more people's consensus." According to a Shenzhen manager Liao, who operates hardware kitchenware, the search has brought more business opportunities to small businesses like them. According to a survey by Sadie in 2005, 50.14% of companies approved search engine services.
pay rankings cause a lot of controversy
as users rely on search engines, in the portal advertising, search engine bidding rankings become a lot of hope through the network to provide well-known merchants of the common choice.
According to reporters understand that this is defined as a "pay by effect of the network to promote the way", to the search engine has brought huge profits. "The Hot keyword bid once high to dozens of yuan, the profit rate is comparable to the printing machine." "According to a senior IT industry personage, as the earliest launch of the domestic bidding ranked Baidu (2001), its earnings earnings of 80% of this creation."
But the service has sparked a lot of controversy. "It's not fair to sell books in a library," he said. "Google China's president, Li Kaifu, is aggrieved. He believes that some engine sites as a means of earning money, so that the search results are unfair, this is only a short-term revenue behavior. After all, "the position of PPC is related to money, there is no direct link with the real content of the page." "Over time, the value of the search will be greatly diminished, and users will naturally switch to other search engines."
The business game
under the rule of
plugging
no doubt, the search rankings by the front, can bring objective traffic to the site. "This led to the birth of many SEO (Search engine Optimization) companies. "It is reported that SEO has become a shape in foreign information services industry." By constantly studying these search engine rankings algorithms and rules, they help these sites get better rankings in search results, and prices are much cheaper than bidding rankings.
reporter contacted a Beijing "professional Google ranking service provider", it declared "can do the top 10 Google keyword rankings." "Most of the practice is to increase the hit rate of the search by hanging pages full of unrelated hyperlinks and ads," according to a person familiar with the matter. ”
Also some people search engine and SEO analogy to "spear and shield" relationship, once found that the latter cheat, the former sacrifice often is the sword of blocking.
in fact, the bright sword behind is becoming unusually complex, it is mixed with ideas, business, law, competition and many other factors. "No one can deny the fact that it is a ' arrow ' that could hit a rival." "When Google acquired YouTube, users suddenly found it impossible to send YouTube video links via Yahoo, while Google's advertisers exclaimed that they had been blocked by a famous search engine in China." At the same time, fraud-click to bid to buy rankings of the site feel "knocked a bamboo". "Intentionally or unintentionally, passive or active, perhaps this has been hard to say, but the story around cheating and blocking will continue!" ”
Interview PostScript
Search Spirit from the perspective of legal morality
in fact, behind successive lawsuits, highlighting the various parties to search engine existing search rules of denial and resistance. The technology neutrality of early Internet search makes search have two main characteristics: first, the search results are completely machine-oriented and the other is the service standard pursues the user experience. With the development of the Internet, the technology neutrality of the search engine began to move closer to commercialization, and derived three kinds of main profit models: selling technology fees, membership fees, pay rankings. "Whether it is to sell technology to commercial websites, or to provide services to internet users charges, has a legal basis." "Adding paid content to free services, they do use the content of others in exchange for income," said a law doctor at the Academy of Social Sciences. ”
"deliberately blocked or paid rank, which involves a business enterprise to discredit and misconduct problem." "Some netizens believe that the search engine can have such an attractive from its huge flow, and the flow is derived from the vast number of Internet users of search engine query information convenient, accurate, impartial recognition and dependence. Because the search engine provider itself is not engaged in the production of original information content, "can not be as free as the ICP (content provider) to change, modify, edit the search out of the display results." In other words, "search engine results should not be a single plot." ”
"Only a purely neutral or public welfare or even the official non-profit search engine is expected to be authorized by law to obtain the right to free web pages, and any other commercial search engine service providers will pay for their own collection and responsibility." According to CNNIC statistics, Baidu currently occupies nearly 60% of the domestic market share. Therefore, "abuse of this advantage and market dominance is suspected of monopolization." ”
