Search terminal may be the enemy of advertising station

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

What is a search engine for?

Search engine is used to solve user problems to provide users with services. However search engine optimization namely SEO aim is better and more convenient for the user service.

Since 2010, Shanhui founder of the long tail of the word of the long-term marketing of the SEO method of making money, through such a method of teaching students simply through the way of SEO, the choice of the key words of commercial value, through the SEO to obtain the flow through direct advertising, the flow of cash, and content is only to give search engine to see, because Shanhui a long time to put forward such a theory, there are a lot of benefits for students through SEO to do a single page advertising station, so now Baidu search a lot of words are advertising stations, do Taobao customers sell products.

2010 The rise of the advertising single page station ERA, there are many seoer many Taobao customers through this single page station mode has been successful! For example, weight loss class station, search for weight loss keyword before a few pages are almost AD single page station! This kind of station's success has created 2010 single page station's spread, until now this pattern still is expanding rapidly! According to understand Shanhui at that time proposed this model is only an accident, and did not consider the consequences, this mode of advertising station is not Baidu and the search engine like, because the customer search is not necessarily for advertising! But this kind of station did not violate the SEO technical rules, so Baidu now search algorithm ranking is inevitable. Baidu is allowed by advertising station rampant, if Baidu did not better search algorithm ranking processing methods, then the future Baidu will be the first few pages of advertising occupation. I don't think that's what the high level wants to see.

To put it another way, if I am Baidu search engine rule-makers, how can I judge these low quality false original advertising station? Original content can be forged, outside the chain quantity can be forged, there is any way to solve these problems? In fact, the search engine essence is for customer service, A station is good or bad should the customer said, how to let customers speak, search engine how to know customers like this site? So, search terminal this key noun was born! Search terminals will likely become the bane of these SEO garbage stations, if the search engines do not use this theory, Then the search Engine home page Even the first few pages will be SEO do advertising station swallowed!

What is a search terminal?

Users search for a problem through the search engine, and the last station that can help the user solve the problem without having to search again is the search terminal. Of course, the customer encountered a problem when the search for a station is not resolved, search for the second station is still not resolved it may give up the search, but this situation is relatively small, most users will continue to search until they find the answer they want. For instance, if a Web site ranked fifth, when many customers search for such problems from the first station open, until the fifth station to open the customer to find the answer, that is, the rank of fifth station to meet more users of this type of problem needs, users found here sigh: Finally found the answer. Then the fifth station is the search terminal, such a station to meet the needs of more search users, the search engine on such a station will do? In order to better solve the problem of more such users, search engines will enhance the ranking of this station, this is the concept of search terminal!

How to make your station a "search terminal"?

Search terminal is to help customers solve his problem, we want to become a search terminal from the customer's point of view, carefully thinking about the search for my keyword people thinking about what? What are they thinking? What are they worried about? What do they need? What kind of answer do they want to get when they search for such key words? Can you give them such an answer? Are they coming to your site to help them solve this problem? Is it possible not to search again? If you really do these, if the user basically from your station can be resolved without the need for a search again, then your station ranking will never be low!

Conversely, if your station can not help users solve the problem, users still have to search again click. So even if you update every day, every day hard original, search engines will not give you a good ranking of the station! With this theory, the perfect solution to the problem of SEO garbage station, because the garbage station article is for search engines, no readability, let alone can help users solve problems, so it is impossible to become a "search terminal."

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