Second-hand car electric business dark War Capital Bureau next year or the blowout type development

Over the past one months, China's two largest second-hand car dealers and the good faith beat of the data is escalating, and finally borrow the car easy to take a paper petition "make" to the court.

The conflict is thought to be the continuation of the "tricksters" claim by the end of 2012 that the car was a fraud. Just this time, the car is easy to beat besides think that the good credit pat seriously belittle its actual turnover and turnover rate and other data, but also on its suspected "manipulation" of the relevant consultancy company issued second-hand car e-commerce industry research Report of the practice of anger is difficult to flat.

The report said that in the first half of 2014 domestic second-hand car e-commerce transactions in the scale, Yourzine 47.8% of the trading scale to occupy the market first, easy to beat followed by the 16.6%. In the statistics published by the China Auto Circulation Association, the rankings are just the opposite.

However, on the second day of the Haidian Court's formal acceptance of the commercial damage case of the car's easy to beat lawsuit, the second-hand vehicle network auction platform was announced, the company completed a new round of about 260 million U.S. dollars of financing. The coincidence of all data rankings points to a capital secret war.

In an interview with the Economic Observer last week, Dai, the founder of good faith, said that the data provided by the Uniqlo was true and documented and that there was no possibility of error. And for the outside to challenge the "ranking of the competition" to get the capital market favor of the argument, the marketing department of the relevant leaders of the same to be explicitly denied. The person in charge said, the credit beat D-round financing has been started, there is no "tricksters" possible.

The Battle of the eldest

In the industry, it seems that the dispute between the Tesco and the car has never subsided since the beginning of two years ago. Just compared with 2012, this time the contention of data is becoming more and more substantial.

In 2012, Yourzine was falsely trading undercover, claiming that the car was easy to beat and spread through the hype. Although the dispute ended in nothing, but the "one mountain difficult to tolerate two tigers" stalemate has not eased. Not long ago, a iresearch of the "first half of 2014 China second-hand car e-commerce industry research Report" has become the fuse of escalation of contradictions between the two sides.

The report said that the first half of China's second-hand car e-commerce market volume of 82,070 vehicles, of which the first position of excellent letter is accounted for 47.8%, easy to beat Row II accounted for 16.6%.

The rankings were immediately objected to by the car, because the China Auto-Circulation Association quoted the Analysys think-tank as the opposite: in the first half of 2014, the country's largest second-hand car dealer market share, 48.8% of the market share of trading and 47.3% of the transaction amount, To a higher than the second market share twice times more than the first second-hand car electric dealer.

The car is easy to beat the next day through the official microblog, said, "The data source is questionable, and the results of the car easy to shoot a serious deviation, I hope that Eric will be able to communicate as soon as possible, and adjust the report based on the facts." Excellent letter beat quickly to "excellent letter clap: Public response Cheli beat restore data authenticity" response, said that they hold the car easy to shoot the most real deal data.

At the same time, the founder of Dai Kun in the recent media interview with "a few truths about second-hand cars" as the topic, blunt "second-hand car wholesale competition, the market is not so much symbiosis." In a city, there are up to one or two big heads, the first individual is very large, the second is much weaker. And the car easy to shoot CEO Yang She Jian Public statement: To do the second-hand vehicle industry. At this point, the two sides for second-hand car first electric business seats open.

As the earliest to carry on the real meaning of the second-hand car online auction business platform, vehicle easy to beat starting from 2005 to start research and development of second-hand cars standardized detection technology. 2009, the "Cloud + End-to-end" SaaS (software-Service) system, which includes 268 inspection projects, was successfully developed and named 268V. 2010, through the Internet E-commerce set up the national integration of second-hand car bidding trading platform.

Excellent photo by the Dai Kun was a vice president of the car network founded in September 2011, Angel Round financing from the Easy Car network CEO Li Bin and Dai Kun himself.

From the model point of view, the car is easy to beat the online auction, but also to carry out the on-site electronic racket business; excellent letter clap is just the opposite, to the scene of electronic rackets, but also to carry out online auction business.

The patented 268V becomes the biggest advantage of the car, but aside from the technical reserve, it faces the most important back-end "traffic" challenge: it must have a large enough group of buyers, the online active user fully guaranteed the instant auction, and offline activity.

Car Easy Pat in the pleadings, said: September 10, 2014, excellent photo through easy car related website published named "Excellent Photo: public response to Cheli to restore data authenticity", said that through the car easy to beat the transaction data for the whole screen, and the video recording of the statistics, while the data held by the collation, and disseminated through the defendants ' two places. Car easy to beat said, "The defendant's behavior is purely fabricated facts, and its statistics and collation of data and the plaintiff's actual data is seriously inconsistent," said it seriously degraded the actual volume of the plaintiff and turnover rate statistics, resulting in the car easy to shoot business reputation was seriously violated.

Car easy to shoot CEO Yang She Jian in the interview with the reporter said: "In fact, used industry water depth can not be photographed, the muddy is terrible." "and said that the current Beijing Haidian District Court has accepted the case, but the specific court date has not been determined."

Public data show that the car easily photographed in the country's 163 cities have more than 6,000 sellers, 2013 to achieve the annual 5 billion turnover. Yang She Jian's goal is to do more than 1.5 million next year. The first half of 2014 has achieved 5 billion turnover last year. This year, the total turnover of more than 20 billion, according to the 50,000 Yuan trading price of bicycles, that is to complete 400,000 of the transaction.

Excellent letter Pat revealed that the current platform trading volume amounted to 150,000 units. The July 2013 data is that the platform has more than 3,000 second-hand car retailers, more than 800 4S stores.

Capital Dark War

It has never felt as if the competition is looming in the same way as this year. and snatch the share, and then rob the capital-this is also considered to detonate the good faith racket and the car easy to clap two rounds of dispute reason.

In the past two years, the field of second-hand car electric business has rapidly entered a large number of recruits. In addition to the car easy to beat and excellent photo shoot, other forms of second-hand car dealers also include large search vehicles (wired Internet stations and offline stores of second-hand vehicle trading platform), 2,732 handcart Trading Network (offline second-hand car chain), as well as 91 to shoot cars.

And the founder of Dai Kun in the recent media interview, once Blunt used car auctions must do large-scale to make money, so excellent letter from the beginning of the first walk is the capital, technology-oriented route. Land, exhibition auction, after-sales service system establishment, etc., all need a lot of capital investment.

"At present, VCs are very keen on second-hand car dealers and many of them want to pour in." "Yang She Jian, CEO of the car, said in an interview with an economic observer," it seems to her that as long as there is potential, it is not difficult to raise money for second-hand cars.

It is clear that for Internet investors, used-car electric dealers are more attractive than rental cars, taxi software Shanglanhai. The capital's preference for used-car dealers turned into a huge influx of capital in 2013. In this year, many enterprises in the online second-hand car industry have received a lot of financing capital successively.

Car easy shot in 2011 to complete a round of financing, access to morning Hing venture investment 5 million U.S. dollars, and in April 2013, to obtain the B round 20 million U.S. dollars of financing.

The car's easy to beat competitor Yourzine also completed a 30 million dollar a round of financing in April 2013, the BAI capital of Lenovo Holdings, combined with DCM, Bertelsmann () and Tencent Industrial Fund four institutions to invest together, become used in the field of second-hand trade is the largest financing.

However, as a result of the main line of trading, yourzine in the expansion of business ambitions, while the demand for capital has never been more urgent.

Although the controversy has not subsided, but the good faith Pat still get a huge amount of financing, September 18 this year, the company announced the completion of a new round of about 260 million U.S. dollars of financing, investors, including Warburg Pincus Investment Group, Tiger Global Fund and many other investment institutions.

By contrast, the car easy to beat more step-by-step, February 14, 2014, the car easy to get the Sequoia Capital, Morning Hing Venture, Jingwei China and Citic Capital follow-up of the C round of financing, financing amount of more than 50 million U.S. dollars.

Turn 34

Up to version 33

Despite the increase in the resistance of second-hand cars, but the heat of capital has not diminished, frequent shots of the morning Hing venture is also a big search car, car easy racket, 2,732 handcart trading network, such as second-hand vehicle trading platform of the early investors. Sequoia Capital has been keen on the automotive industry innovation in the field of investment, the past year, the listing of a variety of taxi software platform has been the investment of Sequoia.

September 2003, a large search car announced the completion of the Tens dollar of the B-round financing, the company was revealed to be Sequoia Capital, has been in a round of investment in a large car search for the source of the venture and Morningside Capital two institutions continue to follow. Founded in 2012 at the end of the big search car is the first through the "consignment model" to develop the C-end sellers platform. At the end of 2013, the "fair price" of a second-hand car valuation platform for less than two months was the initial investment of millions of dollars from Morningside venture. Another one months later, the car easy to beat and used cars valuation platform "Fair price" signed strategic alliance.

There is analysis that the Shenzhou car rental and excellent letter clap cooperation, may be the reason is that both sides have June joint capital investment.

Cake Bonuses

Some analysts believe that the current car easy to shoot business expansion plan is not urgent need for huge funds, but because of excellent credit beat, aggressive financing scale to the car easy to beat pressure, so the latter started the beginning of this year's C round financing.

and excellent letter in the continued large-scale financing, continuous and easy to reach cooperation, and the use of easy car dealers (such as huge, joint extension) and manufacturers of resources to open up business, its announced trading volume and even more than the car easy to beat.

In fact, with the development of technology, has experienced nearly 10 years of entrepreneurial car is not in accordance with the burning money of the electric business model to grow up. Starting from 2005 to date, including three years of research and development of 268V inspection system, no market financing has been done. With the expansion of the scale, from the manpower to the site, market development, all need more capital investment.

Car easy to shoot related business leaders said that nearly two years in the country's network of vehicles easy to open up very quickly to North China, has been in the country's rich focus on vehicle source has established a wide range of outlets, is currently preparing to fall in Guangdong and Sichuan. And trained 700 surveyors, also more concentrated in the vehicle source area. The target for this year's car is 400,000 trading volumes.

Excellent letter beat a lot of the same action, with the help of easy car network of powerful resources, with the huge, the Shenzhou car rental, the joint extension has reached a cooperation agreement. Some analysts even believe that the Shenzhou car rental and excellent photo-pat cooperation, to some extent, may be both sides have the investment of June-joint capital.

In addition, in the restructuring of the capital based on the company's holdings of financial services, excellent credit finance and Lenovo Venture to invest the Peer-to-peer platform Silver Bean Network, launched for domestic second-hand car field high-quality dealers innovative financial Services products-"excellent credit finance."

According to the report of the consultation, the first half of excellent letter, car easy to clap, instant shot, happy to help sell and other car dealers to achieve a total of 4.7 billion yuan transaction size, 82,000 vehicles, more than last year 50,000 of the transaction size.

According to the China Auto Circulation Association data, the first half of the country used car total transaction size of 2.819 million vehicles, compared with a year earlier growth of 12.77%; On the basis of this calculation, the market share of second-hand car dealers has reached 2.9%, compared with last year's annual 1% share of the electricity quotient doubled.

At the same time, the monthly transaction amount of second-hand car for 5 consecutive months to exceed 30 billion yuan. It is predicted that the second half of this year or the first half of next year, the second-hand car market changes are expected to usher in the development from quantitative to qualitative.