Second level directory and two-level domain name which is more conducive to the search engine collection and ranking

Absrtact: There are often many people who ask me to build a new station instead of a new domain name. In the end is the choice of level two directory or two domain name is more conducive to search engine collection and ranking. First, we must know the level two directory and level two domain

There are always a lot of people asking me to build a new station instead of a new domain name. In the end is the choice of level two directory or two domain name is more conducive to search engine collection and ranking.

First, we must know the difference and distinction between level Two and level two domain names. Search engines usually treat a class two domain name (also known as a subdomain) as a separate new site, for example, www.AAA.org and shop.AAA.org are two separate sites, while for level two directories are purely part of the primary domain name. In fact, in principle, with the WWW domain name is actually not with the WWW domain name of the subdomain, but due to the agreed moralize, the search engine will also default to take the WWW as the main domain name.

If you ignore other factors, relatively speaking, the weight of the two domain name than the two level of the weight slightly higher, because the search engine will be a two-level domain name as the homepage of the site, but also the main domain name some of the weight of the relative part of the transfer to the two level domain name.

So, under what circumstances can you use a level two directory or a level two domain name? This has to be analyzed in many ways before it can be determined.

First, to do the new station and the main domain name of the industry is the same, if the same, recommend the use of level two directory, if not the same or recommended use of level two domain name. Because for the same industry, the search engine will disperse the winner domain name more weight to two domain names. And as the same industry word or website, the main domain to do outside the chain and related SEO operations will be a two-level directory has greater benefits.

Second, the content of the site is enough, if the content of each subdomain is enough to be comparable to an independent site. Then you can use the level two domain name, such as everyone familiar with Sina NetEase Sohu, such as Portal station, are using the level two domain name

Third, the company or group of subsidiaries or overseas branches and other sites, are recommended to use the two domain name, which is more conducive to the promotion of brand and according to different areas of network marketing or network interaction. For example, the power of the various branches, are two-level domain names

Four, the company or the personality of the project categories covered or operated by a large difference, then for each product or each project can use two domain name to build a station.

Five, the classification of information sites, then for each category of cities are recommended to use the two domain name, conducive to user experience and timely search to find their own information, such as the domestic 58 with the city, net and so on, are the use of two-level domain names.

Finally, for personal webmaster, if it is for Baidu to optimize, recommended use of level two domain name, for Google (including Chinese and English), two levels of directory and two domain name can be, because Baidu more value is the weight of the homepage, Google for the home page or the weight distribution is not too big difference. I hope this article will give you a guiding concept and guidance.

This article by the www.clarinscn.org webmaster feeds