Self-shop piercing price bubbles 53 degrees Flying Maotai monthly price reduction 20%

Reporters recently learned that nearly one months on the Fuzhou market flying Maotai prices fell sharply, some Maotai stores 53 degrees flying Maotai minimum retail price has been reduced to 1519 yuan/bottle, the highest decline of 23%, but different stores flying Maotai price difference of four hundred or five hundred yuan. Flying Maotai to 1519 Yuan Fuzhou Industrial Road, a special Maotai liquor dealer said that the current high-grade liquor is in the off-season, starting from March, some brands of high-grade liquor prices have fallen, of which 53 degrees flying Maotai the largest decline. "It was 1980 yuan a few days ago and it has now slipped to $1880."　　"This Maotai shop salesman told reporters that during the spring Festival, 53 degrees flying Maotai retail price per bottle of the highest ever sold to 2380 Yuan, now a single bottle flying Maotai price decreases more than 20%. For this round flying Maotai price reduction reasons, a number of store personnel said, mainly because of the early this month, Guizhou Maotai (600519) Co., Ltd. issued a "limit order" and proprietary shop plan. Yesterday reporter in Guizhou Maotai liquor official online See, currently Maotai has been located in all parts of the country layout, is expected to be distributed in the provincial capitals of the first batch of 31 stores will be opened in the first half of this year. According to the introduction, proprietary shop sales products include Maotai Prince wine, Maotai Welcome wine, fine Maotai, soy sauce series wine, aged maotai and other products.　　One of flying Maotai unified retail Price is currently determined to 1519 yuan/bottle. However, with the previous years Flying Maotai guidance form is different, the unified retail price after the introduction of the market quickly cut prices. "For almost one months, the price of flying Maotai per bottle has fallen by 461 yuan."　　"Yesterday East corner of a special Maotai liquor distribution shop Clerk told reporters that the current shop flying Maotai for 1519 yuan/bottle, because the supply is tight, one time limit to buy 2 bottles. Self-employed shop the reporter visited noticed that in different stores, a bottle of 53 degrees flying Maotai price can be a difference of four hundred or five hundred yuan. At a large supermarket in the industrial road, 53 degrees flying Maotai after the Spring Festival price maintained at 1980 yuan/bottle of high, there is no downward adjustment; in Children's Day North Road, another supermarket, 53 degrees flying Maotai price into 1699 yuan/bottle, while in some distribution points, 53 degrees flying Maotai price has been reduced to a unified retail price of 1519 Yuan. A Maotai shop owner said, Maotai shop in Banyan has not yet officially opened, the market on Maotai price has tide surging, the second half of the Fuzhou market 53 degrees flying Maotai is likely to stage a "price war." "When the store is in Banyan, it will compress the profit margins of other retailers," he said. "Yesterday, Fuzhou Maotai liquor dealer Liu said that early last year, the Fuzhou market flying Maotai Price only 1109 yuan, to this year during the Spring Festival has risen to about 2200 yuan, almost doubled, the dealer's profit is staggering." Maotai Liquor now launched a proprietary shop planning and unified Market pricing plan, aiming to regain market pricing power, to curb market hikes behavior, in addition to Maotai plant to increase its own economic benefits.