Senior Issuer interprets festival films: Specific schedules are not box office guarantees

Andy Lau and Gong Li in tune with "I Know Woman Heart" is dedicated to the next Valentine's Day film to shoot the newspaper (reporter Zhao) with the "Chamber of Secrets" and "tigers are to marry" two films, respectively, known as two festivals tailored, the film industry has also launched a new topic of discussion-"should-festival film" In the end? At present, in the Lunar festival stalls, summer stalls become the film strategists battleground, film producers, issuers will be the remaining schedule "divided and divided", then formed a Ching Ming period, Valentine's Day schedule, mid-Autumn Festival schedule, and so more and more breakdown of the schedule, now more appear for these festivals filming "festival film." What are the prospects for the development of "festival films"?　　Reporter interviewed the senior film distributor-Beijing studio deputy general manager Gao. Imitation of the Hollywood concept of "festival film" is popular, mainly because the mature lunar and summer stalls are too crowded. Many Taiwan directors have lamented: "There are only two movies in the mainland--lunar and summer stalls." "And this only two of the schedule has been largely" submerged.　　This year's lunar novel, only December has more than 5 large theaters, people are overwhelmed, small and medium cost films can only be in these schedules into "cannon fodder." But in the Hollywood movie market almost every schedule has a group of films in particular. For example, small and medium cost comedies, often selected in the autumn, horror films are often shown in the west before and after Halloween, mostly in the winter film, in order to compete for the Oscar Best Film award ...　　These films are tailored to different schedules and create different temperaments on the other hand. In recent years, domestic films have also begun to mimic the concept of Hollywood's custom film, these types of films, in line with the cultural demands of these festivals, before the start of the film has been confirmed the opening schedule, such as the love of the "I Know the woman Heart" choice in next year's Valentine's Day show,　　This is the first Ching Ming festival film release. A specific schedule is not a box office guarantee. Although the number of scheduled producers is increasing, the reality is that the quality of these films is mixed. Some people choose to show the horror film in a particular festival has the sound of scary tricks, but it is naïve and ridiculous; some of the love movies that lock on Valentine's Day appear to be very "cottage", let a person pour appetite. Gao said: "Not in a special schedule, the movie box office will certainly be guaranteed." Shi Zhimin, director of the publishing house, who specializes in the hidden secrets of the closet for Western Halloween films, says: "The movie has to be guaranteed at the box office. Given the special schedule of the cultural atmosphere, and then in this kind of scheduled production smoothly to continue the atmosphere, and then tell a good story, this is the best way to win. "Custom movies are advantageous in advance to determine the schedule with the domestic film market mature, the number and quality of domestic films have been greatly improved, but some films are only for the box office, not meet the requirements of the hard to show, such as shooting film on the Qingming Festival, horror film on Valentine's Day show ... All this is self-defeating.It is the sight of these temporary films will be "acclimatized" phenomenon, more and more directors began to target certain special schedule of the film, the film has not yet started filming has been confirmed release schedule. Gao said: "This early intervention in the schedule of the film increase in favor of the issuer, the film party to determine the schedule in advance." ”