SEO Advanced: Website Diagnostics

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SEO work should follow the order of the Inside out, so the internal diagnosis of the site is that we need to do the first work, I have diagnosed a lot of sites, some sites in the appearance of "look beautiful", in fact, for SE, some pages of the site does not even have information to crawl, this kind of thing we should avoid.

First look at the title

The title is very important to a website (I emphasized n times), the SE crawl page should first see is the title information, the title writing, the link between the position and the key word is a standard that the title is measured reasonably. I briefly outline several principles:

Introduction of the title into the refined keywords. DMOZ title, very reasonable see. The title code as far as possible.

Important elements of Web pages

Site Some important elements such as home navigation, information classification and so on links, please try to use text, SE is not grasp the picture file information, such practices so that some important keywords lost.

Page layout

Page layout is also very important, if a large page (80K or more), the layout should follow the "golden Triangle" principle, that is, first on the bottom, the left and right after the layout, you can let se as much as possible to grab important information.

Website Quality

The quality of a website is an important standard of SE weight, so the establishment of high-quality Web site is also one of the work of SEO, se measurement of high-quality sites may be reflected in the following areas:

Content original, and was a large number of citations and reprint. Website update frequency is stable. Few internal errors (dead links and so on) some website recommendations and peer site identification (links) website content Rich (this problem exists with the information and comprehensive categories of websites, so a lot of site positioning is relatively wide, and SE but can not crawl some related content, so that the weight of the site dropped, this is just speculation, Because there is no argument, but there is a fact: some original site is not much weight often high, because it is very rich content. ）

How to improve the quality of the site, SEO is the difficulty of our work, but also the most important point, here are the limitations of professional knowledge, but also technical difficulties, and so on, so a site in most aspects of the SEO should be considered, comprehensive and meticulous, natural rather than deliberate optimization is our seoer the highest realm!

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