SEO also need specific problems specific analysis

A few days ago in point Stone Forum members asked a question, I wrote the subdomain and level two directory, and KYW wrote the http://www.aliyun.com/zixun/aggregation/11494.html "> Tian Bogey horse race, do not know which to listen to." In the forum simple reply a few words, today again detailed say.

And all things, SEO is to specific problems specific analysis, no universal skills. The analysis and sharing posts that other people write are often explained only from one point of view. Unless you're writing a book, it's hard to be comprehensive in your blog.

As this member asked the example, my post point of view is to try to choose the level two directory, help the whole station scale expansion and weight improvement. KYW's view is to take the independent domain name or subdomain, has the innate high weight, the rank is advantageous than the catalogue.

These two statements are in fact all right, to a website how to do, have to specifically analyze the situation of the site, can not copy a person said a moment.

As I mentioned in the post of level two directory and subdomain, in some cases it is more appropriate to take a subdomain. Like what:

1 website content is enough, each sub domain name covers the content, is enough to become an independent website without inferior. There are many such websites, such as portals. such as Sina Sohu and so on any one channel content, is much bigger than most websites.

2 the same company under the different countries of the division or 1788.html "> branch, take the sub domain name to facilitate the establishment of their own brands." And the content of the site under each branch is likely to be maintained by the branches of different countries, there is not much relationship between the text content.

3 The company has different product lines, and is not related to each other, or entirely with different brands appear. At this time every brand or product line, it is natural to use the independent domain name. For example, almost all car companies, every brand and even each model, are likely to have their own independent brand and website. So do mobile phone companies.

4 Classified information sites, different cities use different subdomains. This kind of classified information website usually has massive data, the content of a province or city can stand independently. and the classification of different cities and provinces is likely to have different development goals and different arrangements, management is also operated by different teams.

You should use a stand-alone domain name or a subdomain in these situations.

Sometimes it depends on other situations, for example, if the target search engine is Baidu, it is more advantageous to use the independent domain name. Because I found that Baidu to the domain name Home page weight is very high. By contrast, Google gives a similar opportunity to a level two directory or even a deeper directory page. If it is to do English web pages, the use of directory structure, there will be no obvious disadvantage.

Again, the target keyword competition level. Competition in general, it is possible to use the directory structure to achieve the goal of ranking. But when the competition is higher, the promotion of the people are also determined to be very large, must be queued up, then the use of new sites of course more advantages. Like my blog, although also want to network marketing, E-commerce, such as the word row up, the competition is not small, but in fact, does not matter, and do not have to row up the determination and necessity, so there is no need to build a new station.

All other SEO techniques are the same, to consider the situation and the angle must be comprehensive, can not be separated into a factor to see.

Author: Zac@seo Every day
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