SEO Beginners need to know 9 concepts

Source: Internet
Author: User

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Since I have edited an ebook about SEO, and it posted on some of the library site, and in this ebook left its own QQ number, so has been in addition to QQ ask a variety of questions about SEO, and this is mostly very basic concepts. In general, these people are the same as me, SEO novice or beginner. Personal in order to operate Shijiazhuang Cool Web site, has been learning to explore a variety of SEO knowledge and skills, the spirit of mutual help and learning principles, I summed up some novice should master the basic knowledge of SEO, only for SEO novice, master do not shoot bricks.

I. About Sitemap.

Simply put, the site map is the structure of the site about the list, generally contains basic columns and content description. In the website, the site map is generally named "sitemap.htm", its existence can let the search engine better crawl the content of the website, because the map can give the search spider "Point the way".

Second, about the dead link.

A dead link is a site that has this link, but it can't be accessed. Usually due to the failure of the site or server factors caused.

Third, about the wrong link.

That is, the user requested a non-existent link, generally due to user input URL error caused.

Iv. about sandbox effect and 11-bit effect.

Sandbox effect only Google will appear, that is, the new stand on the line, generally in Google within 6 months will not have a good ranking.

11-bit effects generally appear in Baidu, that is, the core keywords in a number of time period has been in the second page of the first.

Five, about cross links.

In general, the following two points belong to the cross link.

1, Xiao Wang has two stations x and Y, Xiao Li and two stations m and N, Xiao Wang's X station single chain into Xiao Li's m, while Xiao Li's n single chain into Xiao Wang's X.

2, x, Y, z three stations, x chain to Y, y link to Z.

For example, there are http://sjz.zhcoo.com links on the http://dl.zhcoo.com, these two stations belong to different webmaster, and http://sjz.zhcoo.com in order to thank http:// Dl.zhcoo.com on the link, on their own site is added to the webmaster of another site www.yuzsb.com, this is a typical example of cross linking.

Vi. about pseudo static.

First of all, since it is pseudo static, certainly not the real static, the so-called static, also is pure HTML. Pseudo-Static is the dynamic display of URLs processed, into the HTML or HTM as the end of the link. This is generally more conducive to search engine optimization, and can ease the pressure on the server.

Vii. about the bridge page.

Bridge page generally refers to the user after opening a Web page, the Web page using JS technology to jump to another site, which is generally considered a cheat search engine cheating.

Viii. about 301 redirects.

301 Redirect is also 301 jump, generally used for a domain name, but recently for a variety of reasons, many domain Name service providers have banned this jump. This approach is different from the bridge page and generally has no effect on rankings.

Nine, about 404 pages.

404 pages are generally linked to the error link mentioned above, which is the automatically returned page when the user requests a link that is wrong. 404 Page cannot be the homepage, also cannot be the absolute address, these practices are unfavorable to the SEO.

The above is the individual according to their own point of view on the 9 concepts of interpretation, such as a poor place also hope that you heroes Haihan. This article by http://dl.zhcoo.com and http://sjz.zhcoo.com original, reprint please specify.

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