SEO Case Analysis: Green Move Health Mall SEO Scheme

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First look at a small paragraph company profile: This company is a listed company, the Green Shopping mall relies on the China Health Service flagship enterprise, Nanjing Pharmaceutical Co., Ltd. (stock code: 600713), is the green health by Jiangsu Green Collar Space Investment Co., Ltd. invested in the establishment of large health class consumer E-commerce platform. It was a company that made me sad 2 back:

The first time to interview is March: At that time interview me is 1 men's technology, the male in hears me to their company's appraisal not to have the blood color, is disgraced, next to the HR also does not have the comment and the suggestion, then I with the beauty hr shook a hand, the story ended.

The second interview is an HR referral I went to, and then this time I wrote a plan, immediately is everyone can see this small proposal, this time to a job to work beard does not shave well, do a thought is to do hair cut the so-called manager's interview me, take a computer let me see Green Move Mall website What problem, I took the initiative to show him my proposal book, he silently left tears in his heart, said that our site itself has a lot of problems, a lot of problems, but we do not do, do not engage in the whole is that ah the programmer to take us blind development, not our business, you ah my heart immediately want to say he will also want you to optimize a hair, He said because the programmer did not understand their meaning, you do not understand, you 404,robot,301 he can not understand the meaning of it?

It's really a case study, so the story goes, and I admit that the story is always fascinating, and I say that to my wife every night, and she sneaks into the dream. Such a large company is also our ideal platform for Internet practitioners, but in such a place always has the impostors person in the muddle, waits for really not to go down then to change a company, anyway has a cowhide to blow heaven's mouth, goes where to blow where, good below we come from 2 aspects (actually should say is 1.5 aspect)

Internal

Target site: Baidu Green Health Mall

1. Non-essential pages such as: login, registration, etc. to avoid the use of too much nofollow, using nofollow to control, then for the entire page there is still a link, the spread of the links even if the use of nofollow or will affect the weight, and direct JS, You can avoid unnecessary loss of weight caused by uncorrelated links.

Chart 1 Green Search title

2. Search hide gelatin do not know why forcibly jump to ginseng, and the whole station, search merchandise page without any keywords, many portal site search box can be based on the relevant call to form a user spontaneously formed a keyword column.

Figure 2 Searching for the dynamic path of ginseng

Chart 3 The path of the Jing Dong search

3. Lack of boot content, when the search generated the wrong link when the user came to a blank page to cause the jump

Chart 4 missing boot content

Optimization of 4.robots.txt

Search engine protocol opportunity and No, with good robots.txt can let search engine not to crawl no unimportant page, also can screen crawl user's privacy information. such as shielding user login, site procedures, Web site backstage. 404, dynamic page, etc., dead links, and so on, the use of robots can be better users to show the search caused by unnecessary weight dispersion.

Chart 5 A set of robots can improve page weight

5. The site's top left corner of the topic location of the first 2 words, this page occupies a large number of site weights, and these several topics, no arrangement of keywords, also did not robots.txt, if you need this activity page, we can put in the slide, can do a special topic navigation, Can be under the slide to do a temporary special entrance, activities are not permanent always want to change, how can be placed on the home page so inch of gold place.

Chart 6 Wrong layout is a huge threat

7.www.60fine.com zone inside how there is a This site did 301, Through the code to see the page shop is 60fine.com url, and then jump to ldmall.com if in order to do 301 directly in the original site to do 301 to ldmall.com on it? Why do you want Ldmall to leave the URL of the old site? This inside each store also has no keywords, as a portal site most are relying on enterprises to promote their own stores to obtain traffic, we do not very good use of this, but this page design is too rough, not a little interactive vitality and friendliness. For example, health care products shop in accordance with disease symptoms, according to the efficacy of the classification of shops and illustrations, by the way plus hot push brand, popularity ranking can be arranged special keyword articles and special user focus on health care products to improve the ranking, you can recommend the way to recommend products shop, can also recommend the form of the store recommended goods.

Figure 7 NetEase Health Products store recommendation

8. The whole station is the promotion of goods, health products is a special group, the brand more, the user does not have a strong demand, so the general mall are used Taobao form of promotion style layout, above is the product, the following is a technical article, guidance to use, share the description of hot long tail words.

Chart 8,000 Clover product Information page

8. Navigation settings unreasonable, not highlighting the needs of users, health care products general user groups did not analyze, the popular purchase method did not analyze, general health care website settings: Gender, crowd, curative effect, symptoms, etc. for which the use of the population, Bushen Fitness, hangover care liver, gonadal maintenance, fitness plastic muscle, three-high adjustment, cardio-brain care, Dissolve thrombus, strong skeleton and so on, the whole website although is the health care website, but it seems too broad, no theme, if really just want to do ginseng and deer products in the positioning should be set on the home page, after all, health products are not very good to do the keyword, but is in your promotion of the 2 areas to do a good job is relatively easy.

9. The article page key words this is big failure, even the article page uses all is the homepage title, also discusses what the SEO, 80% flows all originates from the long tail word, the long tail word is also transforms the best, should revise into the article title _ Classified column _ Mall brand.

Chart 9 article page no keywords

10. No 404 pages, direct jump to the home page, 404 pages is not a simple set up a page even after the end, the general site will not be able to avoid dead links, error link 404 error pages The best guide customers a bridge, even if the customer visited the wrong URL, but also through the 404 error page back to your site, The quick Turn back page will cause the spider to encounter the dead chain again to crawl to the homepage, then it will cause spiders to leave, the correct way should be 8 seconds to return, at the same time provide users with a return to the homepage of the portal, to the spider back to the entrance to the page, to users and spiders to provide important columns and recommended content.

11. The navigation subdivision is meticulous, the list page attribute is meticulous, most columns have no content. Figure 10 We can see that there are about 30% of the page is empty content or 1-2 content, this is a typical industry common problems, such consequences will lead to content is not enough, not enough, the page is lack of capture value, the template similar to the high degree of the catalogue of products included in the fall of the snapshot is not Sometimes it may be that a lot of good companies sell 1 of products, but you can't search the wrong category of Web search engines.

Chart 10 page classification is too small

12. An article has 3 paths one is the program itself template, one is pseudo static path, one is dynamic path

Chart 11 multiple paths

http://www.ldmall.com/goods-4015-74.html static page

HTTP://WWW.LDMALL.COM/INDEX.PHP?ACT=GOODS&OP=PARTICULAR&GOODS_ID=4015 Imperfect Page

http://www.ldmall.com/index.php?act=goods&goods_id=9699&id=630 Dynamic page

External

external: I March past, 4 months again revisit site or this look is not easy to describe the language, even basic Baidu related domain (we also call reverse link) have no, also talk about what anchor text, common reference, a listed company website 1 years but so surprisingly quiet, soft wen no, media, Media interviews are not, I think most of the site is responsible for fear of peer contempt, do not make things big optimization do not how low, propaganda is not how to, I think they need from our young time to see the consumer guide to learn to see how the money should spend, go outside how to blow cow X.

The optimization of green moving outer chain so we can resign collectively.

Chart 12 updated domain

Chart 13 exclusively home title

Chart 14 anchor text one No

Do not know the end of what to say, I feel the case is finished, the finish, there will be more such analysis of the series of cases, thanks to the interactive comments friends.

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