SEO Case Analysis: Rescue down the right website instance share

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At the end of August, get hands on the company's website, machinery industry, the home page is down right, site home is not in the first place, home no ranking (even the company name search), the company leader said very anxious, but also said very urgent, but no way, the site down right is not a matter of overnight, The right to drop the site is the negative impact of the accumulation of a certain degree will occur, and the right can not be restored after the weight, how much time to recover, to recover to what extent, is not a destiny. After all, we do SEO, are dependent on the search engine platform, in other people's platform to do things, naturally to see people's face.

But since there are problems, nature needs to be solved. First of all, the analysis of the site problems:

I. Web Analytics. The first level domain name of the website, that is, the domain name without www is not resolved.

Two. Website redirection. The site does not have 301 redirects.

Three. Site pseudo static and structural problems. Site pseudo static after the generation of pseudo static home and home page is not a webpage, in Baidu separately included. The site's navigation points to a pseudo static generated page rather than the site's domain name home.

Four. Poor user experience.

Five. At the beginning of the online site, the garbage chain took over, and all point to the home page.

The above problem, but before encountered only to resolve the domain name with the WWW site, a car supplies website, he that domain name registration of a little problem, can only successfully parse one, at that time did not understand how a situation, but the optimization effect is good, three product words are in the home page, of which two in the top three. Therefore, it is estimated that the 1th effect is not significant, but it will have a bad effect on the following 301 redirects.

The 3rd and 5th may be the site is down the main reason, especially the 5th, in the strict crackdown on Baidu outside the chain of the wind against the crime, we can imagine how deep the adverse impact.

So how does the situation now save the site?

First of all, the preparation of high-quality soft text, save the problem site most important point, the site must have quality content. As to how the content of the site is high quality, let search engines tell you.

Secondly, to do some high-quality spider outside the chain, so that the site can be "active" up, with the site update, let spiders know this site has begun to glow new weather.

3rd, let the content of the site more centralized, more accurate outside the chain. The so-called content concentration, is the website content correlation height centralism. The so-called external chain precision, refers to the quality of the Accurate keyword anchor text outside the chain.

4th, employees are required to stop sending out the chain of the junk business-to-business platform, and when the information is posted on the Business-to-business platform, the links need to be diversified, not just the home page.

The reasons for the above efforts, the first and second, is to allow the site to cause the search engine spiders attention, and very important point, to let spiders know that I this site has changed, and in the direction of the good.

The 4th reason, for example, a school good, the key to see it in school also graduated students good, especially in the school's evaluation, to a large extent, will affect the whole school evaluation, so by improving the evaluation of the school students to improve the whole school evaluation. Change to the website, it is to increase the weight of the entire site page, so that the site can be more "real", so as to improve the weight of the homepage of the site.

And the 3rd reason is also very good understanding, a school is good, in the end where good? You have to say the specific point can be more convincing, and the site is also the case, your site is a lot of outside the chain, the keywords are many, the content is also very complex, not enough concentration, then let the search engine how to know is the site in the end is more authoritative, Better?

The effectiveness of the above efforts:

Half a month, the inner page has about 50 index words (product words, valuable) rankings, the third page. Chinaz Webmaster Tools Baidu weight 1. The site is constantly updated and snapshots are updated almost every day. About 35 days, the homepage of an index of nearly 200 keywords (very valuable product words) ranked in the top hundred, and three days, every day climbed three or four rankings. Now it has climbed from 100 to 89.

The problem is, once near 20 days or so time, the site of a 150 of product words into the previous hundred, but after two days fell out. Now this 200-or-so index word, although it seems to be good for the time being, but still waiting for the test. The second problem is that the temporary site domain name is still not in the first page.

There's a picture of the truth.

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