SEO conversion rate is the most difficult thing in the whole website optimization process

Abstract: SEO conversion rate is the whole site optimization process is the most difficult and most important thing, but everyone needs to do this thing well, the author engaged in three SEO experience, although the Simple keyword ranking is not a problem. But there's nothing to say about the conversion rate of the site.

SEO conversion rate is the whole site optimization process is the most difficult and most important thing, but everyone needs to do this thing well, the author engaged in three SEO experience, although the Simple keyword ranking is not a problem. But a mention of the conversion rate of the site has nothing to say, I believe that the real conversion rate of the site to do very good also few people. This is every seoer encountered hardship, but also each seoer need to cross a threshold, at present the author is studying and analyzing the conversion rate of the site, I think a website conversion rate to consider the three points: the user's follow-up needs, implicit demand and trend needs.

You study a user's follow-up needs, people will become your lifelong users, you can really put this user circle on your site. For example, we are doing specialty catering to join the industry, then how should we consider the user's follow-up needs? We have to join the store to provide continuous technical upgrading, our company has its own new development of food products. Each month will introduce a more distinctive dishes, so that the franchisee or students will be to learn. Because other people can not rely on those special dishes to conquer the market, the follow-up needs of others is to carry out technology upgrades, of course, this is only one of the follow-up needs, we also look for more follow-up needs. So every webmaster is the same, whether you sell products or provide services, you have to provide users with good customer follow-up needs, only so that you can circle users, so that users to become your site fans, and to create value for your site, we are to do a lifetime business rather than do a business. There is also a data you can refer to, that is the cost of developing a new user is to maintain an old customer four times times the cost. So it is very important for everyone to study the needs of the users in their industry.

When you study a user's implicit needs, you can develop more user value, and of course the user will benefit in turn. Because people do not have to spend too much time on the site to find what they need, the real powerful mining user's implicit demand is sometimes even the user did not think of themselves bought this product also needs to buy matching products. For example, on some large e-commerce sites, for example, bought a Lenovo the author of this computer, then the E-commerce site in the recommendation should recommend the author of this package, mouse, keyboard, protective film, such as Lenovo and the author of the computer around similar products, rather than recommend related products, such as Lenovo author of the other models of computer , or some other brand of computer. Because you think that if a customer has purchased a computer, will you buy it again?

The answer is not, so that this so-called relevance or related recommendations harm a group of people, the current SEO situation is all the user needs as a prerequisite to do the operation. The user experience has a critical impact on site rankings, looking at last year's search engine upgrades and the latest green-Lauren algorithm, search engines are fighting spam content and spam links. So it's not important to relate recommendations, it is important that the user needs this thing, like our company to do research shows that to participate in the stone pot fish Training friends we will recommend to the user grilled fish, our company has several different types of stone pot fish training, but most students only need to learn a stone pot fish is enough, Only need one kind can hit the stone pot fish characteristic dining this sign, but in order to enrich the category study roast fish is more important than learning a kind of stone pot fish, this is the excavation of the trap demand.

Trend demand is the need for early investment, the future will be a long time to gain a thing, may be done in this small number of people, but once it is done, the benefits of the latter is enormous. SEO industry in the case bar, like SEO just bud, who can think of SEO training, in the thought of SEO training when the first came out is to seowhy as the representative of the text of the course, I remember when I attended the training is full of text tutorials, the teacher has two classes altogether, the two classes are typing lecture. If someone had been using voice training, the first person to think and do it would be successful because it was completely subversive. Can only look at some text more monotonous, there are problems can not interact with the teacher, the site is not a problem for you to answer. This time if someone in the SEO training industry doing so, the probability of success is great, this is the trend of the need to judge, I believe that the first person to use voice SEO training is to see the trend, of course, sometimes the trend is to need long-term and sustained input, may not be so short-term results, of course, the trend also needs to look. One of the qualities necessary to be a professional.

These three requirements have a long-term and ongoing, if three of the requirements you can take into account and in your site has a good display, I believe you must be in the keyword ranking or conversion rate will be ahead of peers. This is the three point of the impact of the conversion rate is the author of this period of time to look at the results, written to give you a reference.