SEO Experience: The normal view of the export link

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Publisher Maile Ohye, developer Project Technology leader

Original: Linking Out:often it ' s ethically applying common sense

The third article in our Link topic series is about creating an export link, which is how to "chain out". For most webmasters, exporting links is a natural thing and does not require special attention. However, if you are interested in this simple but very basic topic for the Web, here we will explain what a good export link is, what a bad export link is, and answer some of the more typical questions that some webmaster colleagues have raised. First, let's start with a good export link ...

High-dependency export links can help visitors to your site

can provide readers with more in-depth information on related topics

Provide readers with unique commentary on existing resources

Rational export Links help build your credibility

Shows that you have done some research and have expertise on this topic

Allow visitors to visit your site to gain more analysis of future topics

Establish relationships with experts in other fields (e.g., bring users to other sites to make you understand other successful blogs and build business relationships)

We should not be surprised when it comes to the undesirable export of linked cases, but in order to avoid any confusion, we will show our views openly.

Bad Links: unattended (especially user generated) links and cryptic paid ad links reduce the credibility of your site

It's confusing to have too many links on a single page (we usually encourage webmasters to create fewer than 100 links per page)

Your reputation can also be compromised--senior visitors tend to resent it, and your search engine's authority is reduced. If you accept paid export links, it is a good idea to use rel= "no follow" meta tags or other ways to ensure that they do not pass PageRank (for search engines). (You should also understand that as a user, we usually only maintain our loyalty to sites that fully protect our right to know.) )

This will give the meaningless spam message to hide. And, from a search engine's point of view, spam messages link your site to bad websites. As a webmaster, we recommend that you add nofollow attributes () to those user-generated links, such as blog posts that may be subject to spam, or make sure that these comments are published only after manual review and confirmation.

Answers to questions about exporting links:

Does the link mean that I will always bring the visitor to another site?

Visitors to the site will leave your site at the beginning to view the relevant information. But do you remember what you did when you came across a good article from a website link to another site? For me personally, I would always return to this site if the site provided valuable commentary and additional resources. Sometimes I stay on the original site and open those interesting links in different tabs of the browser. Therefore, sites with export links are likely to win repeat audiences, and you will not lose them forever. The Last post mentions that descriptive anchor text (anchor text) is helpful for internal links, and is that also important for exporting links?

Descriptive anchor text (the visible text of hyperlinks) facilitates accurate interconnection between networks. It allows both users and Googlebot to better understand what they will see when they follow a link to another page. So if it's not too much trouble, please try to generate descriptive anchor text.

Should I focus on the sites I choose to link to? What if their pagerank is lower than me?

If you believe that the content of your links will be of interest to your users, please do not worry about the PageRank of the site. As a webmaster, the things we should be aware of when exporting links have been introduced to you in the previous section, such as the link to the spam site will reduce your credibility and so on. Otherwise, we don't have to worry about exporting links, just as a natural way to provide more value to your users.