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If you want to rank, you need to write an article and a lot of articles.
If you have a large company, you are likely to have more than 5 copywriting staff to write articles. Without these people, your site will have articles. If you are a small company, your article may be outsourced because you don't have that much time to write. So how do you keep your article consistent with your SEO goals?
You need a sample SEO article, the main model contains 3 parts: Keyword selection, link guide and title rules.
Use the right keywords
I won't tell you how many times each article appears. That will make your article look like a gorilla wrote it. But you can appropriately limit the choice of words, such as using specific keywords when it comes to specific products, tools, and services. Here's an example: cell phones: When it comes to "cell phones", use "cell phones" instead of "cellular phones", "phones" or "handsets", although they all mean the same thing. I'm not teaching you to fill in keywords, I'm just telling you how to choose when you have to use keywords.
Link Standard
For most sites, the webmaster is not only writing articles, but also the people who link builders. If you want the site to perform well, consistent link building is critical. Simple internal and external chain construction standard bricks are as follows:
All product links are in this mode:
http://www. Your site. com/products/12345.html--replaces 12345 with the correct product name.
All links to the article are linked in this pattern:
http://www. Your site. com/articles/url.html--replaces the URL with the actual URL of the article.
This gives everyone a fixed link pattern. At least not because each person a link style, and finally let your site links messy.
Title Writing
The title tag is the most important of the page rankings, although it may change, but at least it hasn't changed yet. So make sure you have a certain rule when writing an article. Here are some examples of casually writing titles:
Always don't put the brand name in front
Always write out the full name of the person interviewed
Keep the title in 70 bytes or less
Perhaps some experienced seoer will shrug it off, but there are still a lot of people who write this.
Most important advice: documented
We often frown on our well-designed SEO schemes because of bad essays by writers. But it is our duty, not theirs, to keep the style of writing consistent. So put everything on record, document it and let everyone in the team understand the standard of operation. In this way, we can spend less time on editing, and spend more time on the SEO vision plan.
The source of the article for http://www.leadseo.cn/seofuwu/seopeixun/Shanghai, the website optimization experts, reprint please keep the source! Thank you very much!