Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
This is my beginner SEO notes, notes messy, but should be the current SEO knowledge of the Super condensed version, take to share with you. I believe that as long as the note while learning to do, flow in front of ^-^ SEO: is the search engine optimization, the use of ranking rules to improve the site or Web page in the search results in the rankings. The following is my study notes, mainly to "search engine optimization seo knowledge Complete Manual" a book for the main collation, plus some of their own accumulation.
1. As far as possible with independent IP and space reasons: with IP under other sites punished, may have an impact on your station. If your station and a lot of junk, pornography station with a server, search engine will like it?
2. Do different content website, avoid using level two domain name and free domain name. Reason: When the primary domain name or other level two domain name is punished, will implicate your station. And the search engine will specify the number of entries under each domain
3. The compound keyword as the domain name should be separated by a short horizontal line. such as: www.zhaosheng-sd.cn reason: If use www.zhaoshengsd.cn search engine will ZHAOSHENGSD think is a word, not phrase.
4. In the same context, the suffix representing non-commercial Web sites. org and. NET have a higher ranking advantage than. com, and for Chinese sites, the Chinese domain of. CN and. Com.cn has some advantages over no regional. com.
5. The site's core keywords are their business scope, such as product/service name, industry positioning, as well as business name or brand name.
6. From the customer's point of view to think about the keyword
7. Expand the keywords into a series of phrases and phrases. For example: Friends-dating-friends-friends QQ Friends-Dating forum and so on.
8. Do not use popular keywords or define too broad keywords, for example should avoid directly using "friends" as the core keywords. My dinner on the net chose "Dinner Friends" as the core keywords.
9. The use of geographical location + keywords: for example, "Shandong Enrollment Network", "Shandong College Entrance Examination Enrollment" and so on.
10. Check the keywords used by similar websites or opponents.
11. Never use keywords that are not relevant to your site.
12. Number of keywords: a maximum of 3 on a page is better. With a variety of products and services in the case of each product for a single page optimization, rather than listed on a homepage.
13. One-page keyword not below 2%, not more than 7%.
14. Choose keyword must refer to Baidu, for example: http://d.baidu.com/rs.php?q= college Entrance examination
15. Keywords to be everywhere, there is weight and light, do not put all the keywords and density of all pages are almost the same control.
16.TITLE, description, keywords must have keywords, short, clear, not too much or deliberate repetition, and read fluent. Description not too long, the emphasis is added in the title and keywords not fully stated in the description.
17. Key points Distribution location includes: The top of the page, the left, the title, the first 200 words within the body.
18. In the navigation, sitemap, anchor text in the conscious use of keywords, such as: "Home" can be changed to "Dinner Home"
19. Title with
Or, for example:
The dinner, the net, the public test.
20. Picture alt Add Keywords: for example:
21. Site Directory structure brief, file name specification. The URL is not too long. For example, the theme of "Gold Bottle Plum Illustrations" page address: http://jinpingmei.qkcf.com/html/jiedujinpingmei/2006/1130/183.html can be changed to: http:// Jinpingmei.qkcf.com/chatu/jinpingmei.html
22. Large Site Directory as far as possible control within 4 floors, get a "Related Topics" section, plus the link to the deep page.
23. Use keywords in the directory and file name, use "-" to split the phrase, do not use "_" to split. Pinyin is available in Chinese.
24. All stations use static, all *. HTM or *. HTML.
25. The dynamic website URL as far as possible does not appear:? & $.
26. Home main column in the first screen, with text links.
27. On the homepage to get a "key recommendation" column, the secondary directory of important content links here.
28. Use Site map. No more than 100 links per page, more than can be paged.
29. Do not use frames, but also use inline frames.
30. The picture reduces the size as far as possible, but maintains clearly.
31. Add a description above or below the big picture, such as "golden Vase Plum original artwork".
32. Add a link around the picture that contains keywords, such as "more Gold bottle plum illustrations"
33. The page design does not take the main flash mainly, especially the homepage, especially the Commercial website homepage!
34. Page size control within 50K. Too long to open the spider will think your station off, hehe.
35. Separate CSS, use a standalone CSS file.
36. JS Independent, use the independent JS file.
37.JS code is less, you can put at the bottom of the page, the top of the page to keep the HTML code.
38. To the search engine directory for submission, Yahoo! Directory, Baidu directory and so on. Google links from the Yahoo directory as an important score for the site rankings.
39. Hundreds of garbage stations over the link, than a high-quality station or content complementary station links.
40. Do not use automatic landing software! Be k regret all too late. Google will permanently delete sites that use a link-mass program. Baidu will let you buy the bidding rankings.
41. Link Quality analysis:? Links from the following sites can be referred to as high-quality Links:? links to search engine catalogs and links to sites that have been added to the directory? related to your topic or complementary website? PR value is not less than 4 of the site? Large, high-profile, frequent updates of important sites (such as search engine news source)? Sites with little export links? The top three pages in your search results.
42. Do not link links to sites that are not related to content. If the export link site content is associated with your site theme, it is also beneficial to search engine friendly.
43. Single page export links do not exceed 15. Home control within 10.
44. The site can also be established by the establishment of a number of content-related two-level domain name son station, linked to each other chain back to the main station, forming a group of children surrounded the main station, to improve the ranking is quite advantageous.
45. Whether the export of links, import links or internal links, it is best to take into account the link text contains keywords.
46. A station of the import link text exactly the same, may be misunderstood by the search engine, caused by neglect or punishment. For example: "Shandong enrollment Network" "Shandong Enrollment Information Network," "Shandong College Entrance Examination Enrollment Network", can be used as external link text content.
47. The Chinese site, with 3-level PR is the basis, 4-level PR to achieve standards, 5-level PR is good, and 6, 7-level PR even quite excellent site.
48.Google the default PDF file of the PR nature of 3, therefore, for the site more valuable content, the proposed PDF format. For example: If your station and SEO-related, you can take this note can be made into PDF ^-^
49.PR value should be included SEO, including search engine marketing produced by the natural results and should not be pursued as a goal. In the process of SEO, can not forget the construction of content, can not forget the quality of the chain, but forget the PR can not be a big deal.
50. Sand Table Effect: The new station is a monitoring, familiar process. If your site soon after the release of the core keywords in the Google rankings by the high low instability phenomenon, most of the Google has been invited into the sandbox.