Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
SEO Master is a respected "knowledge workers." The difference between a mediocre search engine optimizer and a real expert may be millions of points. To discuss how to become a SEO master, I would like to focus on defining a single SEO consultant, rather than open an SEO company.
I do this because I am a single SEO consultant, not a SEO company owner, and theoretically people should discuss what they know. I worked for an SEO company and I know what the structure of the company is, but the business is not just a structure. What I'm going to say is better than what I've been through.
At first
When I was in touch with the Internet, I was a web designer, dealing with charts and writing code every day. I like to hang out on the search engine because I can find everything I want to know about it. Since college, I've spent a lot of time searching for arcane knowledge and publishing it in my Department newsletter.
After I became a professional web designer, I designed it for paid customers instead of friends and relatives. My first paid client asked for traffic. I suddenly from worry about the database and how best to use animation active, began to turn to ensure that I and the other two assistants work on the Web page will be someone visiting the responsibility of pressure. That's when I found SEO. Soon I realized that the traffic was not a big problem. In the end, every client I come in contact with will be more interested in getting a high ROI than what the website looks like.
These basics make me have a deep interest in SEO, I go back to copy writing, build SEO activities. At the same time to optimize three web pages, but also busy a web development program, to ask me how to become such SEO, I can only say that I do not much. Despite a lot of search technology, Web marketing, Web page copy writing, Web design and a lot of other lessons that can cause you to imagine, there is no search engine optimization. But for the netizen who wants to become an expert in SEO, nothing is more important than website traffic, the education cannot beat the result.
Why to do SEO and how to do SEO
In the beginning, you can be interested in anything. The original SEO master is some Web creators or Web developers. Some are web programmers, and now most of the people I know are online marketers who sell their products or affiliate products on the Internet.
The common SEO is a copy writer, coder, webmaster, or network marketer, and also includes small business owners who spend time learning seo.
Why would you do that?
Most people go to SEO to sell their or others ' products. I do SEO is to provide Web development customers Terminal Services, is now to enhance the online business. An Australian copy writer, Glenn Murray, is doing SEO to promote his web site in search engine rankings, add to the top three, to prove that he is a SEO copy writer.
Michael Perdone started doing SEO after he successfully optimized his wife's Web page. A big difference between a SEO master and a network marketer is the results on the search engine results page. Marketers can use selection lists, introductions, visits, and other methods to promote the creation of a website; and SEO master only use search engine.
How to do seo?
I said, want to be SEO master no fixed fast rules. It is necessary to be interested in a variety of exotic search engines, and some tricks are required. Mastering Internet Protocol is useful, HTML editing ability and know what line is not good, such as beautiful reading page for search engine is no use, it only cares about the content of the page, regardless of the dynamic content. But there are some techniques in SEO that are invaluable.
The necessary skills
Search engine requirements content. Search engines perform web searches, not images or animated searches. Optimizing keywords means that these keywords must be included in the Web page. SEO experts are bound to write copies. Your favorite word processing package can be used to practice gripping writing web pages on a variety of topic articles, write SEO copy for the site, become a blogger, build a bold copy writing resume, and link to your stuff.
Knowledge of content management systems and blog operations is helpful, but not necessary.
Second, web analytics skills
You must be able to track and define your users online. This is how you can see how you have successfully optimized your site and your users. I have edited a Web page that offers a lot of software, but our website status software shows that some of the special program languages are more concerned. Some of the "long tail" key phrases, 5 words or more, are fantastic beyond the long phrase, which gives the future keyword competition an idea.
Javascript knowledge is critical for discovering web actions and the time spent on each specific page. But this is not an absolute skill for SEO.
Iii. personal Qualities
More important than special skills is personal quality, personal way of doing things. The 3rd most likely is to become an SEO master of the most important ability. traits, not skills. They are immeasurable, and you can despise everything else, but do not despise it.
As an SEO whiz, you have to read a lot about SEO, web marketing, new technologies, changes and emerging dynamics and everything else related to the search engine. The most important thing you need to know about SEO is the latest stuff. Permanent access to search engine observation, search engine news, website manager world, SEO chat room is absolutely wanted. To become an SEO whiz you have to have a voracious appetite for learning, though if you switch to food, it can be scary.
Another trait to master is excellent communication and teamwork skills. Unless you know all the programming languages that are conceivable on earth, and have great copying skills, writing on a variety of topics, you need teamwork. Even a single SEO consultant, the task of designing your customer site does not necessarily require you to deal with it. This applies to procedures as well as to customer service.
If you think a customer needs a forum or a guest message book, you don't have to be a designer, but you need to be able to communicate with a website programmer. Programmers often appreciate the clarity of communication. If you have unfriendly qualities, and sometimes we do, you must try to make them no longer exposed in professional communication. It is best to eliminate them, of course, your personal life is not related to me.
Concluding
Learn how to use search engines. You can search for tools to analyze your competitive performance in search engine results pages, and found that automated methods to operate such as directory submission, article submission and other analysis, so that you can be the SEO master to the customer to say this particular industry jargon when it looks good, for the master of these are basic, But it's a good introduction to anyone who wants to get into the SEO barriers.
Be particularly service oriented
SEO is a service, and like all services, it is not just about products. It also includes aftermarket, pre-sales, customer relationships and customer satisfaction. No matter how good you are, if you can't make customers happy, then you'll do it soon. If you look at the negative reports about SEO companies, most of the complaints are in customer service, not their product distribution. If you want to get more repeat business, it is recommended that you should be service-oriented, especially in the customer focus.
Summary Suggestions for SEO Beginners
There are a lot of things before you quit working in the daytime. Learn Macromedia Dreamweaver or FrontPage and learn simple Web design. The most important, build their own site, and use a variety of keywords to measure the rankings, spend one months to half a year of time.
Of course, if you don't want to spend so much time learning web design, you need to choose a partner with relevant skills. However, in any case, the relevant basic knowledge, you still need to master.
after that, get a screenshot of your ranking and print out your traffic service record, get an excellent testimony from a well-known set of customers, set up a blog that gives you a newsletter, and then, friends, you can deal with an SEO task, There's no need to be afraid that you can't make customers disappointed. I sincerely believe that everyone has enough business, "the more the more happy."