SEO need long-term steady progress otherwise

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Site rankings and traffic to improve and stabilize after, also can not say success. SEO is a process without results. Some sites no longer continue to do SEO, ranking can be stable for a long time, while some sites are falling backwards, stop optimization is likely to lead to rankings and flow slowly down.

There are many reasons for the decline in rankings, first, the continuous improvement of search engine algorithm

Google has hundreds of small algorithm changes each year, averaging more than once a day. Baidu has also changed almost every week. Previously effective SEO techniques may now be no longer valid. The search engine may quietly increase its weight in the algorithm before everyone else notices. For example, 45 ago the number of external links is the most important, and then slowly converted to quality to win, and then anchor text more and more important, the recent anchor text seems to have fallen. The same is true of the page optimization, the previous H1 text weight is relatively high, the past two years has dropped, the picture alt text weight has increased. These small changes will cause the site rankings, traffic fluctuations. SEO personnel must accumulate long-term, pay attention to the search engine algorithm changes, if necessary, to make improvements to the site.

Second, competitors are rising

Any area that has commercial value will have multiple competitors. The top of your site is not optimized, but the competitor is not idle. They are studying your site, constantly modifying it, adding external links. Go backwards, SEO personnel must always pay attention to the trend of competitors, keep ahead.

User's search habits often change over time

A few years ago, search users have no experience, like to search for shorter words, now most netizens know search long words and even sentences can get more accurate results, the average search word length consistent in the steady growth.

Some industries are also affected by the degree of concern

For example, the number of people searching for the word "SEO" has risen steadily in recent years. The same Web site-related "web design" words, then did not improve, and even in the decline. SEO personnel must pay attention to user habits and social focus changes, think about whether the site needs to add new content, catch new social hotspots.

The internet is changing all the time.

Every day there are new sites out, there are 11518.html "> website closed, or even completely disappeared." Previously done external links may be because the other site disappeared, or the page was pushed to a deeper inside page, so that no longer be included or weight down.

The entire online change SEO personnel can not control, only from their own website, and constantly bigger and stronger, in order to remain invincible.

Original article please indicate reproduced from guangzhou SEO Shao Jun Blog, this article address: http://www.xiaojunseo.com/seo-watch/seo-strategy.html