SEO Novice Tutorial: Impact on the site ranking three elements

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For a novice SEO, often heard a word is "content for the king, outside the chain for the Emperor", this is the impact of the site keyword ranking of the two important factors, in addition, in fact, there is a major factor, is the site's click-through, the same keyword row name This site was ordered how many times, This click-through is also in front of the contents of the chain together with the composition of the three major factors restricting the site rankings.

What do you say? For example, tell a story:

A gourmet group decided to choose the most delicious three stores in the city and to expel 123. Regular online research folk interviews, found that the best word-of-mouth is the food court of the ABC three stores, so the gourmet group of experts to the three stores have tasted, found that AB two the most delicious, C to the second, so C is the third, but AB two very difficult to separate the same, because two store decoration are very beautiful, word-of-mouth are similar, Tastes the same. So the food regiment sits in two homes and observes for a few days, found B store passenger flow is slightly greater than a, so B shop interviewed a bit for the first time customers, asked why they choose b instead of a, the customer replied that the store B shop name more attractive, the result is of course, B store won the first place.

In fact, the site ranking is also the case, first, the chain (equivalent to the story of Word-of-mouth) is to decide whether there is a basis for ranking, followed by content (including the structure of the chain and the content of the article), the content is to determine the stability of the basis of the ranking, a gourmet shop, many people say hello, but I came to eat after And a lot of people think that after the general, then we suspect is not the shop to let others say. Similarly, a website, if the chain more, but the content is poor, search engines will also suspect is not to buy links. A gourmet shop, if the taste is good, but the decoration is ugly, even a toilet is not, just as a site although the quality of the article is good, but the internal structure is poor, the basis of the death chain of a series of errors are not, it is obvious, whether the food store in the hearts of customers, or the site in the search engine database, will be reduced points. Even if there is a ranking, it is very easy to be later on the habitat, and then fall down.

Finally, is the click Rate, the click Rate will be in AB two station content and the outside chain equally excellent case, search engines to determine whose ranking is more forward, because the click Rate represents the user's choice, the search engine first use its own technology to list the excellent site, the user is based on their own needs preferences to choose which site, The user's click Behavior was recorded by the search engine and included in the ranking criteria. So why some webmaster friends will find that some and their own almost, even on the outside of the chain is not strong, the content is similar, why it will be in front of me, first, there may be other people's Web site title is more attractive than you, second, there may be others brand effect done well, the user search keyword is just to find his station.

Finally, we know what role these three elements play in the rankings. So, we do SEO, to do long-term SEO, is to provide users with quality content, good user experience, so that users give me a good reputation, so that search engine like, give us a good ranking, and then more users like, more users give us a good reputation, search engine to give us a better ranking, Have such a virtuous circle, can be made into the industry brand station, in order to remain invincible.

So, understand this, we want to know, SEO is just technology, services to the site to better show users and search engines, the site is itself, must first think of a good and attractive title, and then do to the user to help content, preferably in a formal way in different places and may exist in your user's place to recommend your site , to mention your unique website name, so as to be more effective. With such a strategic concept, will not SEO for SEO and thus fall into an overly optimized black hole.

The article from the Lily Theater http://www.lili1989.net/Welcome reprint, if the webmaster friends tired, remember to come to Lily cinema to see the wonderful film Oh.