SEO optimization is not gadget its technology to avoid misguided

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SEO optimization, primary webmaster to senior webmaster are talking about the topic. How to optimize for the search engine, how to improve the site rankings and weights through optimization. A large number of endless articles, under the divergent views led to a lot of optimization concept, so unavoidably caused a topic: SEO optimization really so gadget its skills? This article holds the following points to discuss:

One: SEO optimization role

SEO optimization As the name suggests, is the meaning of search engine optimization. Through the search engine special guidance optimization, thus more conducive to search engine indexing, to improve the weight of the site rankings and other effects. Do a good job of optimizing the flow will follow, the site can also be quickly through the flow of profits. So, big and small webmaster all love has a single clock like SEO optimization. However, the pros and cons dependencies, SEO optimization can also make the site to embark on a one-way road. Reduce the weight of light included, heavy web site was blocked.

Second: Gadget behind its skills

SEO optimization causes a wave of concern, because of its value. Compared to the search engine promotion, it is undoubtedly cheaper money to exchange for better long-term interests. The promotion of the keyword is only a keyword, but through SEO optimization will appear several main keywords, as well as the number of tens of hundreds of long tail keywords. So the value is stronger than the search engine promotion. However, search engine optimization is also not gadget its technology, on this more is the effort and painstaking efforts to pay. It mainly includes two aspects: Station inside, stand outside. Outside the industry analysis, competitor judgment, website promotion, description of the text, the station's structure optimization, keyword optimization. But to see more is to pay more, do the effect will be better, be respected by people is only hard proof.

Third: Optimization is only icing on the cake

SEO optimization of the site as a whole is also only played a "icing on the cake" role, regardless of the optimization done better, still rely on the site itself to do the backing. This will be from the user and search engine, you can say that the search engine is for the user and service, but itself as a medium, the user needs of the information index arrangement feedback to the user. So, the core value of a website is content and theme. There is no substantive content, and empty its shell optimization, at best, is only a "garbage station", even if each day to adhere to a steady stream of collection, false original, and what is the use of it? Even if the user read it will be boring and quit the browser, search engine hair. Spending a lot of time on optimization is too much to undermine the readability of the site. So, do not overly respected SEO, webmaster changes clearly recognize this point, the division of the primary and secondary don't lose the direction of development, will go all the way.

Four: correct treatment of SEO

Everyone is doing SEO optimization, so the site SEO optimization became an indispensable part. As the site ranking optimization tool, how do we look at SEO, and not to indulge the site to go astray? In the above we mentioned that the role of SEO is "icing on the cake" to improve the site rankings and exposure to access users, more importantly, the content of the station. Therefore, in the process of SEO's main role for the site structure to the content of a reasonable and appropriate optimization, so that the overall site more suitable for search engine indexing rules. The use of High-quality Web site content to optimize the site keyword, improve the content of the site to maximize the value, through the appropriate keyword to meet the search engine to improve the site rankings and included. In this way, both the search engine and access to the user, and not to snub the user too obsessed with the search engine.

Site is down right, SEO optimization is a good remedy. Binary Network original writing (www.zzqmzg.com) that: webmaster do seo should be more rational treatment, even if the optimization do a good job can not gadget its technical response to each of the changes in the search engine rules, so strengthen the site content construction can not be ignored.