SEO optimization: The most important--the foundation

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SEO Basics are important. As a seoer in a rapidly changing era of interconnection, there is no good SEO basis, it is difficult to long-term sustainable development. So what is the basis of SEO as seoer?

First, read the HTML language and basic CSS styles. Many students think that SEO and a Web page source code and CSS irrelevant, in fact, is wrong. Because SEO is familiar with the site optimization of HTML language and the basics of CSS is very important to know which part of the Web page is made with JS, which part can be displayed through the anchor text; which code redundancy needs to be changed, which style is most in line with the user experience.

Second, understand the principle of search engine. The search engine principle its initial role is to provide the information needed to search the user. Whether it is the "habit" of search engine indexing, or display effect, no one is not in order to provide timely user needs. At the beginning of the Seoer optimization site, the user experience must be considered, which is nothing more than to the search engine closer to have good. Many people think that the single structure must have better than the search engine, this view is one-sided. The structure of the site is to make its content better available to users. Sometimes, because of the search engine factor, many seoer will make the structure only good and the search engine, is disadvantageous to the user. There are a lot of such sites, not listed here. Although this kind of website can temporarily have the rank, but has long since the website data shows this kind of website user clicks the quantity to be few, the conversion rate low will gradually be eliminated by the search engine. So the principle of search engine we have to know.

Third, do a good job of website planning. Now do seoer have such experience, do a website ranking, do a website conversion rate difficult. First we need to know what we do for this site for what purpose. Whether the public good, or selfish, we can not do for the site, the same reason can not be seo and seo. So seoer must make a detailed planning of a website, as well as the direction of development. A lot of professional seoer in the industry will make an SEO plan before this. This is important.

Finally, practice is more important than theory. SEO is a practical ability of a very strong subject. SEO theory is indeed a lot, but these theories are all in practice. Site traffic, site keyword rankings, website promotion, website conversion rate and other factors, are derived from the practice. and SEO and other industries are different, each site to optimize the program and direction of different, the site is like a person in the same industry each site more or less different, so the practice of this site is more important than the previous site theory!

Five, do a good job of data reporting. This is a more basic. But a lot of seoer will ignore it. Sometimes a site keyword ranking suddenly sat up, he did not do a good job of data analysis, when the key words fell down when do not know where to find reasons. This is a common problem that we seoer.

VI, always take the user experience as the center, supplemented by the search engine. Even a lot of professional seoer is difficult to do this, the user experience is like Bear's paw, search engine is like fish, fish and bear's paw difficult to take into account. But it is not difficult to imagine, from what we said to know the principle of search engines, the user experience as the center is undoubtedly in the search engine friendly. But now the Flash station can also do a good user experience, and search engines can only be indexed to the website of pure text, so in order to consider the design of the site will have originality, to stay part of the space to put a bit of plain text content, not all Flash station is the best user experience, Nor is the plain text of the Web user experience the best, which the stakes are the best in the body.

In short, an experienced seoer, his foundation is certainly very solid. With these basics, no matter how the search engine algorithm changes, we do the optimization is always there. The same reason is only the foundation of the good, high-rise buildings can be steady, in the fast-changing internet waves stand.

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