SEO: Optimize the site from the title start

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Baidu has changed the most this year, for the optimization of Baidu is relatively not so simple up, may be the spider has become smarter, so that the content more standardized, do the normal station is relatively said to have confidence point, through the recent observation, the normal visit, the spider more and more like structure, clear theme, That is to say, let the reader know what it is, without too much repetition and no accumulation of content. The title, then, is still the most important for the optimizer. The title is ready to make it easier for users to get to the results they want. Here, I use the most obvious way, write a beginner's introductory optimization chapter-title article.

We use www.book2000.cn as a counter example to explain, a look at this domain also has a few years, PR also has four, but I observed, almost no one is through the search engine to come, it is really a strange thing, it is not to mention the home page, although the title is obvious, but the content is a year is the same test classification, yes, is divided Class is important, but if a website loses its backbone, then is it appropriate for it to be reversed? I think it is because the books and materials on the home page, and constantly updated, so that, at least let the spider know that you are a regular constantly updated site, we come to site: Www.book2000.cn,BAIDU included 630, Google also reached 2000.

I would like to include, according to the normal ratio, from the search engine traffic to at least dozens of? But the result is not one. It cannot be said to be a failure. I am here to analyze why it failed from the title, which will help you to understand the importance of the title. We take a specific page (http://www.book2000.cn/booksort/20071026132247.asp) as an example, this page Baidu and Google are included, but the previous key words, is the architect exam, I think, For such a simple page, such a simple title, certainly can not be satisfied with the search engine cognition, because there are more professional than this, more intensive content, or even such a professional station, so, in the search engine is impossible to row the name, and in fact, the page is included, but did not bring even a visit volume, After listening to my suggestion, the title was changed to a more specific--registered architect Examination Textbook guide book area-Sales of 2009 Registered Architects Examination Training materials, counseling books and examination materials, the heat of these words is clearly not as high as the test, but more specific, but also closer to the content displayed on the site, And this part of the customer, but we directly need, or there is a greater likelihood of direct benefits, a new station, often from such a cold word slowly full accumulation and become authoritative.

Well, I believe that do the station or need to accumulate, and to things, from the most specific beginning to the end of the slowly blurred, I would like to visit the volume will certainly increase day by day.

This article by the Beijing Examination Bookstore On-line Bookstore Edition provides the reorganization. Thank you for your support.