SEO Outside the site optimization: the form of external links and operating methods

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Generally speaking, search engine optimization is divided into station optimization and station outside optimization. Site optimization mainly on URL optimization, HTML tag code optimization, article content optimization. This article focuses on the search engine off-site optimization of several common forms of external links and their specific methods of operation. In general, the most frequent forms of external links we encounter are nothing more than three kinds:

1. Anchor text form. The following figure,

The text part of the red circle is the anchor text, is in the HTML language folder in a label content, click can jump to the designated site, that is, the goal optimization site. This form is more advocated in the chain construction, mainly because the anchor text is the target site to describe, a simple summary of the theme of the page, but also to meet the search engine and user experience. Anchor text links need to master the relevance of the page, in particular, the target keyword for the anchor text text effect is the best, of course, the most demanding is the natural coordination, if too concentrated optimization of a keyword is easy to be mistaken for the search engine to punish or reduce the right to cheat, stable nature of the construction outside the chain is to obtain high flow of the source.

Anchor text form outside the chain of operation is mainly to the major blogs, forums to write posts to make comments. New blog Words do not suggest a link, etc. wrote four or five articles, submitted to Baidu began to collect and gradually began to add a link, must not be rushed. Note that some of the forums are strictly prohibited to send links, we should pay attention to see the rules of Forum posting to prevent deletion or even delete the number. such as forum account use for a period of time, the authority has been enhanced after the personal signature can be added with anchor text link, so that each post or comment will automatically bring the link.

2. Hyperlink form. Follows，

Hypertext URL links, so that users can access through the address of the URL directly to the page to which the link points. This form of the chain relative to the pure text links more mature, more perfect, when users need to click directly can enter the page, no need to copy and paste, improve the user experience degree. However, this site is only the site can not explain the theme of the target website, so the content of the article and linked to the site's relevance will be greatly compromised.

This form of outside the chain of operation and anchor text links are similar, mainly to find those who can send hyperlinks to the Web site resources, this experience with the continuous enrichment of resources will be more and more wide, the operation is easier, come on.

3. Plain text form. Is the URL of a plain text

Compared to the previous two forms, although the relevance of the pure text chain is low, the user experience is also poor, but the actual operation is much less difficult. First with a plain text-linked article audit relatively less stringent, as long as the original content, structure, clear theme, professional targeted, high readability, or relatively easy to pass; second, more and more opportunistic elements like to cheat on anchor text and hypertext links, So that the search engine is more sensitive to these two links, and the number of pure text is not like anchor text links will cause search engine suspicion.

At present, the forum, post bar, blog, classified information and other sites support plain text connection, you can try to practice. For example, in the blog name plus to optimize the site's plain text address is a good choice, as well as the forum signature can be.

The above three forms of Web site external links and the results of the ranking of priorities, which is more than the weight, opinions. But one thing is for sure, that is to do the site outside the optimization of these several forms are to have.

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