SEO practical operation of the writing site description

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What is the site description important? I say a word everyone will know: The site description is the user in the search results page to understand the content of your site text, it determines the user has no interest in clicking on your site. The site description of the writing has its fixed standards, in today's article, I would like to introduce 1 Web site description of the standard 2 how to write a description of the Web site describes the role of 3 Web site description, okay, let's take a look at one side.

A standard for writing a website description

1 Full text total character in 140 characters characters (two kanji one character)

2 Do not use uncommon words or rare symbols

3 language should be fluent, the central meaning must be clear

4 site description should be inserted into the target keywords (one to two)

Standard format for composing web descriptions

Two how to write the website description

Description of the site to write the attractive, I summed up there are so many ways: 1 double idiom rule: in writing a description, you can tend to write a combination of idioms, example: prostate treatment why repeated, as: prostate treatment why repeatedly. This kind of compound idiom can make your description appear more special in many words. 2 charm of the numbers: I am doing a medical site, from the background of the data found that users often love to click with a number of descriptions, such as 1000 successful cases, not as good as 1000 successful cases, especially in the words in a very small paragraph, the impact of the number is much larger than the Chinese characters. 3 brand Exposure: The description must bring their own website brand, for example, you are scissors Rock Cloth Company's website, then your site description should have the company's full name, preferably at the end of the full name to play a dash, such as: scissors stone cloth-to create your own personality wallpaper .... The advantage: Increase brand exposure. 4 question-and-answer: Sometimes, ask yourself the language of the way can also produce good results, such as: Your wardrobe is still missing? I'll tell you!, such a question and answer model, it is easy to induce people's thoughts to follow your description. 5 Learn to use rhyming sentences, this is a kind of advertising statements commonly used in the way, such as: said that they are good, than before you know!

The role of three Web site descriptions

1 Good website description can guide the user (Netizen) clicks, thus promotes the website the traffic and the dialogue

2 Good site descriptions can play a positive role in rankings (because the keywords inserted in the site description will also be included in the keyword matching results)

3 Increase brand exposure

Well, about the role of writing site description and site description here, I hope to webmaster in the composition of the website description played a positive role, I am obsession. This article by Bo main obsession original, please respect the original author, reprint please specify the source! Source: http://www.msgtu.com/optimization/practice/185.html