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The promotion of search engine rankings, the effect of SEO projects, in part depends on the growth of external links to the site. This may not be a secret for SEO. Search engine hope that the site through its own continuous development, natural access to the external links. This link, the search engine gives a very high voting weight.
Most of the Web site administrators in the country have the habit of exchanging links, or it has been listed as a day-to-day operation of the website. And it is because the behavior of the exchange links becomes more and more common, the search engine is gradually reducing the importance of these links.
Use only the link strategy for your site. For example: 38luna (http://www.38luna.com)
SEO need to change a thinking, is in the construction of links, can not only pursue the high weight, high PR value. Now we need a rational analysis of what links we need or can afford. Do not pursue the best, the strongest, as long as the pursuit of the most appropriate.
Reduce Exchange links
In particular, the home page, by exchanging links to promote the growth of external links to the site, in fact, is not a good strategy. The site can exchange links are always limited, if the site's homepage placed a lot of exchange back links, the quality of the site is also falling. If it is serious, the search engine may punish it. Exchange link behavior has become common, too many people rely on exchange links to promote rankings. and search engine hope that the site can rely on high-quality content, natural external links to get the ranking of the promotion, rather than artificial * * control link to promote rankings.
Attach importance to link management
Search engine to the link evaluation and screening, become more and more important and strict than ever before. Therefore, the website link management is also a webmaster need to pay attention to one of the SEO work. If you do not arbitrarily increase the deletion of links, link anchor text use, link building process, including other aspects of the details.
Conclusion: Search engines are becoming more and more complex in the evaluation and screening of links, and the problem of link degree becomes more and more important. For a hope to be able to use SEO to help the long-term development of the site project, a good SEO link scheme, should be said to be critical.