SEO sharing: Broad Web content Building

Source: Internet
Author: User
Keywords SEO

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In fact, I have written about the content of the Emperor era of the site content construction articles, but that mainly refers to the narrow sense of the site content, that is, content page from where, how to build your rich Web site content page (make your site results more rich, so that your website is the probability of search greatly increased), And today to share with you, it is relatively broad web site content construction, mainly including the title of the site content page, the construction of the chain, content page pagination, the number of content and update frequency, content description, advertising, content duplication. About the content of access can refer to the previous article on the narrow web site content construction.

About keywords, Google has long stated that Google has ignored this thing, Baidu although there is no clear statement, but I believe that we also found that many do not write keywords site ranking is also very good, from here can be seen, Baidu estimates that the contents of the keywords is not very important, but keywords and title one must see, then left the title, about the title optimization, We generally think that the nature of your keywords or semantic related words appear in the beginning of the title is a good thing to optimize. Here need to mention the concept of semantics, I believe that the concept of synonyms is very good to understand, then the semantic related words we can actually understand that there are two linked words, the more closely linked, the greater the semantic relevance, the greater the benefit to your keywords. Of course, this is a little bit of detail, do not expect you to change a few titles in your ranking suddenly a few.

The construction of the inner chain, but in the past has also written the site within the chain construction of the article, in fact, the site's internal chain building on the one hand to guide the weight of the site (highlighting you feel your site the most important pages), on the other hand is to facilitate the user experience (of course, link relevance is necessary). Here we have to mention a single anchor text link this internal chain method, although very convenient, but not a wise choice. The master of the Web site to form the link structure of the link 17891.html "> popularity as an optimization related to a very important indicator, according to the understanding of the way, clear weight diversion of the inner chain construction, anchor text links to the high correlation, navigation construction (such as a you think your site important page, You can easily find him in the navigation of each page, which may be the content of the internal link popularity.

About the content of the page I believe that everyone in the first contact with SEO have heard 500 words standard, this standard is based on the page (do not move your mouse or keyboard) to show the number of users, if you have doubts about this standard can refer to a large web site (such as Sina, Tencent, NetEase and the like), Their article pagination is how to use the standard, there is a basis, if you have studied the site log, for spiders crawl the content length of the article, the site log will provide you with a data, you can refer to spiders generally crawling the length of the article page as a basis. In fact, the site log can be excavated a lot of things, we are interested in the words can also be studied.

With respect to the number of content and the frequency of updates, in fact, we can not give a clear rule out, because you regularly fixed daily update or you interval a day or two fixed quantitative updates or you do not have a fixed time ration (but tried), as long as your site updated content to obtain the recognition of Baidu, the frequency and number of updates are recognized, The specific criteria are more difficult to define. This can be in accordance with their own update frequency and number of the main, or more stable update, whether the number or frequency.

Content description of this thing, although many people will be included in the site content construction (even Google's panda algorithm also mentioned), but because of this maneuverability (or cheating) is relatively high, the proportion of site optimization can have how much, personal reservations. Advertising is very good understanding, your ads too much impact on the user experience, it is very obvious, so the control of advertising is a lot of personal webmaster needs to consider, of course, for most corporate websites, this thing can almost negligible.

About the repetition of content. may be some content too many sites need to consider, such as some sites above thousands of tens of thousands of, but most are the same things change the paragraph order, each paragraph splicing interspersed, or some not much meaning of false original and so on (mechanical type website This problem is extremely obvious), or the same article or content repeatedly send many times (forum class site This problem also often encounter), regular cleaning site repeat content or in your robot file notice spiders ignore your site garbage and repeat content will be a good idea.

In general, what can be collected on the content of the construction of these things, in view of the length of the article (or in fact, but rather lazy), these provisions are not very detailed, but we can think and practice. In fact, our different site SEO strategies are different, suitable for your own site optimization program is obviously more than other people's optimization plan to come more meaningful.

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