SEO shouldn't make 11 big problems

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today is September 1, 2008, students start school. Now advocates lifelong learning, the author to Webmaster friends last school first class.

I can't stand the low-level mistakes made by some webmasters and designers in making websites. These low-level errors are always repeated on many sites, summed up today, give so do not know the problem, no clue, a blank, painful unbearable webmaster and company to mention a wake up. Please do not repeat the following problems.

The history of human development is a history of struggle to solve repetitive errors, the struggle against folly, the history of struggle to accumulate useful methods, and the history of struggle to clean up failure methods, which is a process of adapting to change. Many problems in the world in fact have ready-made answers, these problems frequently appear, the new owners need to learn, need mentors to guide, will not detours. Don't believe what you feel is more valuable than the knowledge you learn directly. Some things you can never think of, some time you can't afford, some price you do not have to pay. Standing on the shoulders of giants, the force always runs faster than starting from the lower. Every webmaster should find their own noble, let the noble led you to the front of the light.

This article is aimed at the existing problems of some websites, these problems are SEO search engine optimization taboo. In fact, there is no mystery SEO, is the Web Code standardization, standardization. Focus on the content, the occurrence of the content, should not appear in the words of one do not have. Please recall how the primary school textbooks are arranged. Some people will SEO mystifying, set up obstacles, is to rely on others to make mistakes, and then solve their own mistakes to get rich. The author's starting point is, only hope that things can be done, free of charge, people can learn to solve their own solution. Money is both a passport and a stumbling block. There are many precious things in these world and the crystallization of wisdom is because of the blocking of money, and can not be popularized and spread.

1, Site navigation menu with JS or Flash call.

"Analysis": the search engine can not identify the link, at least for now. Please use standard HTML code.

2, the title inside the word stack.

"Analysis": Piling keywords will not bring any beneficial effect to the rankings. Just write the title of the page, the name of the channel and the name of the site. In addition, the keywords only write the content title, the description only write the main content can. What is valuable is the main content of the Web page, not a bunch of keywords. Please stand on the search engine's point of view, the search engine contains a Web page, is want to get what on the page? Or what is the core information of the page? The answer is simple, you should know what the core information is for each page. Do you still need to speak plainly? is to remove the tags, keywords, ads, templates and other parts. Search engines do not care about any information outside the core information. Knowing that ignoring is the best job for a search engine is to remove, delete, and clean up the parts that are duplicated between pages. Catch the key, ignore the other-this job is the value of search engine to settle down.

3, JS and CSS code embedded in the HTML page.

"Simple Analysis": The collection of people, are very hate web site bloated website. In essence, search engine spiders are also collectors. Web page bloated will lead to slow, updated search engine slow, bring great time consumption and waste. Please be sure to keep the page size within 50k.

4, manual than collection more valuable.

"Simple Analysis": If you add the original by hand, it is correct to say so. If you do it by hand only CTRL + C and CTRL + V, I really don't know what the difference is. The only difference is that the collection is more efficient. For the program, the current can only judge whether the original, is not to judge the quality of the content or good. Technology is rational, technology is not emotional, technology can not perceive the beauty of writing, and can not judge a video than another video is more worth watching. It just reflects the essence of good and evil. Technology is the projection of objective law.

5, the whole station page is the same title.

"Brief analysis": This is some help people to do the website of the so-called professional website production company often make mistakes. Pity the man who has paid the money but has harvested the rubbish. In the website production circle circulating such a word, "to die bold, starved to death timid, dizzy dead money." People who really know how to make Web pages don't take jobs because they are responsible for their customers. And the producers at the bottom of the level, regardless of the ability of the limited, is to run into what live, and finally delivered to customers a pile of garbage. It's hard to imagine a web-making company with a company that doesn't even know what the HTML code is.

6, do not want to exchange links with people, or outside the chain site has excessive requirements.

"Simple analysis": Please remember: As long as it is included in the site Exchange links, can add points to increase the weight. Exchange links do not have the problem of reducing the points, the problem is just how many points added to the problem. PR high Station and PR low station exchange links, not to PR high station bring any side effects. The internet is the simulation of human society. Human society plainly, two things-people, interpersonal relationships. Site plainly, there are two things-content, content links. The website is the person, the website link is the interpersonal relationship. The website should not only be self-contained, but also contact with other websites, interact, influence each other and instrumental each other.

7, the site dead link. Some web site after the revision, leaving countless dead links. Imagine, you are a netizen, click Can't visit, click Can not visit, click again or can't visit, what do you feel? To know, search spiders on a site's first impression is that the link inside can not visit. Be able to access is included in the premise.

8, reversed the paragraph order of the article will be searched as original.

"Brief analysis": Do you want the netizen to revise faulty for you? Do you want to have Internet users organize your information? You know, netizens just want results. This reversal of content is very bad because of the fragmentation of valuable and complete information into a heap of waste. In fact, no matter how you upside down, will not be the search engine that is original. We can analyze the problem from the technical level. Do you know how a search engine knows the main content of a Web page? Very simple, page contrast. Search engines will be similar to the address, or in the same directory of several pages to compare, remove the same part (template), the rest of the natural is the core content. Search engine How to analyze the original? Extract some of the text from the core and then compare it to the records in the database, and if you have the same, you can think it's not original. In order to ensure the accuracy rate, will draw the different parts, the comparison several times.

9, the picture of Alt and title tags used in the same way as the picture itself, not the words, as "click Next", "click to enlarge."

"Analysis": either do not write, or please write what information the picture reflects. Search engine not only included the page, but also included pictures. Meaningful information is valuable.

10, pay attention to SEO, do not pay attention to content construction.

"Analysis": The value of a website is what you have content, to meet the needs of netizens, what can give netizens experience. The web site that has both value and interest is the favorite of netizens. You can't expect to reap a lot of internet users with very little content. People are the animals of the wild. Your Web site can be unchanged for millions of years, but your content is often new. Web sites, programs, space, etc. are forms, carriers, platforms. You have to change the infinite content on the same carrier. This is called "the Army of Iron". Your website is battalion, your content is soldier. On the issue of value, many people have a misunderstanding. Some people say that a website that earns money is worth it. This is wrong. The value of website to Netizen is different to the value of stationmaster. The value of netizens is to obtain the information needed, the value of stationmaster is to make money. Stationmaster wants to satisfy the Netizen's value demand (need, experience, stimulation, process, vanity, attention, curiosity, packing, contain mistake ...), come to own value. In fact, money does not make money and value does not matter. The air is of great value, but it does not charge money. Money is only about the sustainability of value, not the size of value. The third pole of wealth to do is to make everything free.

11, search engines do not include new stations.

"Simple Analysis": This is a search engine collection efficiency problem. What is a search engine? Index and integrator of Web content. Network information is water, search engine is fish. Can a little fish live without water? Fish not only need water, but also need to constantly replenish plenty of fresh water and tasty water. Boutique content +seo search engine optimization, is the search engine to attract you to this piece of water.

In addition, said Han off. The issue of filing is simple, and here are a few words to end the discussion. Some webmaster feel that the record is very difficult things, afraid of the site can not record. Don't worry about it at all. As long as the submitted information is accurate, the website content conforms to the standard (regardless of quality), certainly may pass. For the record to worry about people, should be those who review the record, because the record too much, they are busy busy, and these people just to rely on this job to eat, not in time to pass the record, they dereliction of duty, their jobs will not be insured. Chinese football is very bad, but many people like it, do you know why? Because Chinese people like to play football when they do things. We have to learn to play for football. As long as your station meets the standards of the record, it is tantamount to kicking the football to the person who has the record, it does not want to play well, it is not. Record only the speed of the problem, there is no problem. Hope these words can dispel stationmaster to record of fear.

Finally, attach the SEO standard template. Webmaster friends, to help companies to do promotional friends, we should pay attention to understanding, flexible use.

SEO Standard Template

Some webmaster, professional programmers for important and basic Web page knowledge is very not understand, write code is very confusing. For this reason, the release of the "SEO Standard template", to the unclear what is the canonical page code of the people to enlighten and inspire.

The following template is the basis for creating a canonical Web page and is the lifeblood. These extremely important things, you can not learn in the general tutorial, but it affects the search quality of each station.

<html>
<head>
<meta http-equiv= "Content-type" content= "HTML; charset=gb2312 ">
<title>$$ page Content title $$--$$ Channel Title $$--$$ site name $$</title>
<meta name= "Keywords" content= "$$ page content title $$ $$ Channel title $$" >
<meta name= "Description" content= "descriptive statement, $$ page content title $$ descriptive statement" >
<link href= "Style.css" rel= "stylesheet" type= "Text/css" >
<script language= "javascript" type= "Text/javascript" src= "Header.js" ></script>
</head>
<body>
$$ website Navigation $$

<h1>$$ Page Content Title $$</h1>

$$ Web content $$
<br>
$$ Related Content Links $$

<br>

$$ The fixed content link that the Netizen is worth to be convenient to view all $$

<br>
$$ privacy terms, links, copyright notices, http://www.wangjianran.com/contact details, messages, etc. $$
</body>
</html>

SEO Standard Template comments:

1 CSS style sheet code as far as possible and HTM, ASP and other files separated

2 JS code as far as possible and HTM, ASP and other documents separated

3 Modular, standardized. There is no advanced knowledge in the world, it is all basic knowledge. Basic and important HTML code knowledge http://tech.china.com/zh_cn/netschool/homepage/html/599/20010205/html01.html

4 each tag should appear where it should be now.

5 can also give different content blocks to increase the DIV surround tag, the use of CSS control content layout. This can be less page size, convenient search engine indexing.

6 content and external chain to keep up