As we all know, for a qualified SEO personnel, writing is their essential basic skills, and most of the webmaster in the selection of the content of the time will always feel the hardships, I do not know where to write.
In fact, writing can not only promote their own website, more can improve their thinking, open their own thinking at the same time is self-reflection self summary of a process, on the site to update the content as an example, we should not only around the site keyword, but more importantly will be their feelings and the level of awareness of the theme of the site, Only know the theme of their own web site can be valuable information to the user, such an article is Flesh and blood, but also to improve the user experience of the high value of the article, from the following several aspects to analyze.
First, the webmaster in the selection of content before the first to make themselves an expert, the so-called experts will be selected as an example of product selection, that is, you must be familiar with the features of their products, now what the most popular, different products and styles have different characteristics and help users focus on where, these are you must be familiar with.
Second, the quality of the article is not to how gorgeous, but at least to the sentence fluent, to have readability, do not appear some of the low-level mistakes of primary school students, such as typos, articles especially messy Gubai disregard tail. And these low-level details do not appear in the site, such a long-term insistence will enable users to improve the trust of your site and professional degree of recognition.
Third, the content to be written to some extent to really help the user, first of all, you want to understand what users want to visit the site, then your article must be made to provide users with valuable content, in short, to seize the user's needs and core point is very important, such as the site theme is about marketing-oriented web site, So be sure to choose the content of the marketing-oriented web site, for example, how to plan marketing Web sites, marketing-oriented sites have to pay attention to the introduction, and then through the Webmaster statistical data analysis to understand the content of which the user is interested in, so you can determine the content of the user needs, like which topics, This is a clear analysis of the user's core content requirements.
The writing of content should follow the trend of industry, to marketing-type sites as an example, users are searching for marketing-oriented web site construction companies, so that owners can immediately choose what marketing-oriented website construction company for the content of the keyword, once the quality of the clearance, Baidu will give this article good rankings, This not only provides users with help, but also a good marketing tool.
In conclusion, in fact, the webmaster in the process of creating content is the need for continuous accumulation, but also continuous learning, improve their writing thinking of a process, if it is purely for advertising and do marketing, so that not only has no effect but will backfire, webmaster should remember Baidu algorithm core point: that is the user. Only from the user point of view of content, really help users to solve the requirements of the content is a valuable high-quality articles.
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