SEO tips for choosing the best keywords

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1, stand on the customer's point of view

What keywords will a potential customer use to search your product? This allows you to get feedback from a wide range of resources, including from your customers, suppliers, brand managers, and sales staff.

2, expand the keyword into a series of phrases

After choosing a series of phrases, you can use Network marketing software to test these keyword groups, the function of the software is to see your keywords in other pages of the usage frequency, as well as in the past 24 hours in the major search engines on the number of people in search of these keywords.

The best keywords are those that are not abused and are popular.

Another trick is to use a rare combination. The Effective keyword index (Keyword effectiveness Index:kei) will tell you the number of keywords you use in its database and the numbers of competing web pages. Look for keywords that might work on your Web page. The higher the Kei value, the more popular the word, and fewer competitors. Kei up to 100 points is good, more than 400 points is excellent. Be careful only to use keywords that describe your product.

3. Multiple permutations and combinations

Change the word order in a phrase to create a different combination of words. Use infrequently used combinations. Combined into a question. Contains synonyms, substitution words, figurative words and common misspelled words. Contains the brand name and name of the product sold. Use other qualifiers to create more two-word combinations, three-character, four-word combinations.

For example, if your keyword is broadband, you may encounter phrases like digital broadband, digital wireless broadband, wireless digital broadband, broadband acceleration, broadband news, digital wireless broadband news, digital wireless communications, and so on. If the keyword is a software solution, try a test flow analysis software solutions, traffic analysis reports, traffic reporting tools, business-to-business software solutions, E-commerce software solutions, and so on. It is important to note that key phrases do not have to be meaningful, although they must be relevant when you are composing.

4. Use professional concept vocabulary to limit visitors

Define your keyword group concepts such as ecommerce software. Be sure to be professional so that phrases are not too broad, such as E-commerce software solutions, e-commerce Security Solutions, business-to-business e-business software, and so on.

5, if is the brand enterprise, then uses your company name

If you are a well-known brand, use your company name in the keywords. Websites like RadioShack should have such keyword groups: RadioShack computers, RadioShack electronic components, RadioShack telephones, and so on. If RadioShack wants to recruit employees, use these keywords: work for RadioShack, RadioShack nationwide, RadioShack managerial positions to recruit professionally qualified employees.

But if your name is Jack Jones Real estate, no one will enter that name in the search box unless someone knows you. Therefore, if you are not a brand, the keyword contains the name of the company is not worth a try.

6, the use of geographical location

If your position is critical, add it to your key phrase. For example, Canifolia Palm Springs Jack Jones Real Estate, here, Canifolia Palm Springs Real Estate is a very useful keyword.

7. Review the keywords used by competitors

Search for competitors ' keywords to make you think of phrases you might miss. But don't copy anyone's keywords, because you don't know how they're going to use these keywords--you have to think about the keywords yourself. Looking for someone else's key words just complements the keywords you've chosen.

8, does not use the meaning too extensive word or the phrase

Use modifiers to make the meaning of ordinary words and phrases more precise. A site that provides insurance services can use keyword groups such as health insurance quotes, automatic insurance quotes, life insurance quotes, and more.

To qualify visitors, keywords and phrases should be clear about your niche. If you are in the entertainment industry, use entertainment news, movie tracking, star stories, entertainment centers and so on. Make clear that the base can attract the visitors you need. No matter what you sell, this is very important. A small group of target audiences is more likely to turn into a real customer than a large group of visitors who think you are selling something else.

9. Without a single word

Multi-word phrases are more useful than single words. Search engines find it difficult to search for a single word, because such search conditions produce too many results, and searchers do not browse through hundreds of of results pages. A search auction site E-commerce software solution users will not only search software.

10. Use your own name instead of the other person's brand name

Avoid using competitor logos in your keywords, or you may be sued. Some companies will give permission to use it. An E-commerce site that wants to use "Tide" should contact Procter and Gamble for permission. Licensing grants are based on a potential affiliate link--a manufacturer is likely to license the name to a sales site. However, it is not permissible to use the trademarks or product names of another company to profit from it.

These strategies will help you target qualified visitors. Keyword selection in search engine marketing is one of the most important work, take some time to do it.