SEO Title Best Subscript method

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As we all know, the title is a visitor to enter a Web page (blog), the first to see the part, so seomoz this time to put forward the "title of the best subscript method."

Original: Best Practices for Title Tags

Translation: Title of the best subscript by refly

Title of the best subscript method:

Quality Assurance

Because the title of the page will appear in the Search engine results display page, so the title of each page please attentively!

It is best to use the title of your site, or your company's brand name, so that you can help searchers quickly identify your Web page, and later to visit the more convenient.

According to the study, consumers tend to buy licensed goods instead of white goods when they are put together with white goods, and this research applies to search engine results as well, and searchers tend to click on their memorable sites rather than the sites they have never heard of. Of course, you can also use the keyword to attract the searcher's clicks.

Length cannot exceed 32 Chinese characters

You do not need to use the hyphenation symbol "..." on the back of the title because it is too long, but some search engines have extended the length limit to around 35 Chinese characters.

Inappropriate keywords

In fact, this is full of clear, in short, you use an inappropriate keyword, the seeker of course can not find your site!

Include relevant words

Within the limits you can do, try to put really relevant words into the title, such as "Office Furniture website | Desk, computer chair, Jieda-All your office furniture "will be better than" office Furniture website | Your office furniture "comes in good." Including these really relevant keywords in the headlines will certainly help your search engine, as this will not only increase the number of keywords exposed, but also improve the relevance to the seeker. But in this case, if your site has another "Jieda" page, do not mention Jieda in the title of this page, so the search engine will not spend more time deciding whether the page is more important, or the other "Jieda" category page is more important.

Using separator numbers

This one is more biased in English, but Chinese content can still be used, for example, in the "page title | site name" aspect. The authors suggest that either the use of the line symbol "|", greater than the symbol ">" or dash "-" can be, of course, mixed, for example, "site name | Category name > Small category name-page title "So.

Put yourself in the Seeker's shoes.

In the title of the page, please put yourself in the searcher's shoes: What keywords are they going through to your site? Or would you like to see what your site's keyword settings are? If your content is related to data collation, you can consider the main thrust of this data in the title, such as "site title | 2007 New Year digital Camera purchase Guide "; If your content is download, purchase related, you can consider in the title of the contents of the download file, or the characteristics of the product, such as" site title | The most suitable for the general daily use of digital cameras-brand + model.

Perseverance

Over time, you will find the most suitable for your site a set of headings using the formula, search engine also gradually set your site as a trustworthy site, of course, the user is also.

Repeat page title in page content

    Repeat the title of the page in the First <h1> tab of the page content, which will increase the search engine's weight on the title of the page, And this ensures that searchers will see what they really want after they enter the site (after all, you won't let the content irrelevant?). )