SEO User Experience Competition pattern has come to the hidden demand mining

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Search engine development to today has been calculated on the very mature, so the user experience leading site ranking trend is more and more obvious, remember in the first two years when everyone is still singing "content for the king outside the chain for the emperor." This year it is very rare to hear people shout this slogan and in the article are difficult to see the trace of this sentence, because the search engine evolved, the link to the site's ranking less and less influential. Buy a link friend I believe that this feeling is very strong, and I judge the future will continue to reduce the impact of the chain on the rankings, the content of the king is actually a relatively broad, the author believes that the content is the basis for each site needs to have good content, and then spread out to get the real site user groups, This is an important indicator of the success of a website.

Through the above analysis I believe that we all understand that the real competition between the site should be the user experience of competition, that is, who can be more than who can tap the user's hidden needs, can be said to be a potential demand. For example, the current site has one of the biggest drawback is in the article page or product page when the related products, such as we bought a laptop in the website, this time I have purchased, I do not need you to recommend the relevant brand or model of the computer. And my hidden demand is computer-related peripheral products, such as computer bag, mouse, external keyboard, computer protective film, such as products, I bought a computer, I can not buy a computer. What is my potential demand at this time? It is worth thinking for everyone who does e-commerce or business.

Of course, is also worth us to do SEO personnel worth thinking about the problem, in fact, do SEO also need to consider conversion rate. Of course, if the pure standing in the ranking point of view recommended notebook computer peripheral products is also reasonable, rather than the related products, you think, if the user purchased a product directly after the closure of your page, the search engine will determine the stickiness of your site is not very good, if you recommend the product is he needs, Then he will definitely be browsing. This not only can increase the stickiness of the website, bring a better experience, but also can promote sales, to kill the birds with each other?

Now why is it that the user's potential needs are not tapped? One of the most important reasons is the relevance between pages and pages. When you do the link, or the electrical business site in the recommendation of the time to consider the most is the product and the relationship between the mouth, make a link when also consider the article and the relevance of the article, and ignore the most important potential needs. In fact, relevance is a pseudo proposition, in doing relevance of friends are standing in the search engine point of view, rather than the real user experience, more powerful mining of the hidden demand is not even users know the case, you give instructions, this time users will be particularly grateful to you.

For example, where the bus card in Shenzhen, similar to the problem, we can answer the end of a deeper demand for excavation, you can give it a map, tell him to go to his nearest place to handle. A friend who has such an implicit demand will definitely click in. This can not only increase the page browsing volume, if it is a product E-commerce site can also get more transactions? So the user's hidden demand mining is one of the most important lessons in the user experience, the current keyword ranking is the most influential is the user experience, The minutiae of the small technology search engine gives the score is getting smaller, the current trend is the user experience for the king, if you also think of the content as king, outside the chain for the emperor, estimated your SEO road is doomed to go very difficult, I hope that the two small cases can give you a little enlightenment. article content from the mouth incense Chongqing stone Pot Fish http://www.canyinpeixun.net/original share, if you like to reprint the friend, please attach the original link.