Seoer makes search engines more effective at displaying advertising language

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now one of the applications of the Internet, search engine in the domestic experience more than 10 years of development, we have no longer unfamiliar with it, it has deeply affected the Netizen's information acquisition, browsing, and even living to habits, is changing the lives of some people, such as our seoer. Through the Internet to obtain useful information, but also become a way of life, in the face of the internet on the vast amount of information resources, Internet Information search engine, although it can not effectively help people find most of the desired practical needs, but has basically solved and satisfied the majority of people to find the basic will of information. It is precisely because of this situation, the search engine also for the majority of enterprises products and services brought advertising opportunities, providing one after another business opportunities. "Search engine marketing" immediately emerged.

Search engine Marketing, the purpose is to use people's search engine dependence and use habits, the marketing information as far as possible to the target customers. Through the search engine we can confirm that in the search results list each piece of information displayed is very limited, and finally in the search engine text ads mainly in the form of advertising language. The search words and text that are usually needed in search engines affect the results of our keyword ads or natural rankings.

On the definition and function of advertising language:

Advertising language, also known as advertising words, there are broad and narrow points. The broad sense of advertising refers to a variety of media and posters to the public to introduce goods, culture, entertainment and other services content of a propaganda language, including the title of the advertisement and the text of the two parts.

Advertising through the dissemination of information to promote, persuade, enhance, prompt role. In general, advertising language is to enhance the appeal object to the enterprise, product or service impression of the long, repeated use of short slogans in the advertisement, it should be based on long-term sales interests, to consumers to convey a long-term unchanged concept.

In the keyword advertising service, the main is to put a specific keyword ads, that is, in the selected keywords spent advertising, when people use this keyword to search for information, the key word advertising information will be displayed. This information will be a visual impact on the people who are retrieving the information. For example: "Flower Express", show the effect as shown in the picture:

For SEO, page title and search engine summary are important factors that affect the ranking, and the title and summary are the main information that can be displayed in search engine retrieval results. The page label description is a concise summary of the content of the Web page, must be as much as possible to match the content of the page, so that it effectively displayed in the search engine summary. Therefore, we do SEO optimization at the same time, it is necessary around the target search keywords and for the page to create a better navigation content, creative advertising language. This requires us seoer must go to the knowledge of advertising marketing. For example: "Network promotion scheme", show the effect as shown in the picture:

To sum up, in search engine marketing, to more effectively disseminate our products and service information, in addition to focus on keyword selection and management, but also around them to identify with their own advertising characteristics of the language. From the keyword, according to the purpose of the page, such as image, brand, product or service to conceive better advertising language, in order to achieve better information marketing delivery effect.

Original address: Zeng Yu Hua blog http://www.infsns.com/post/44.html reproduced please indicate the source.