Seven crimes of taking stock of Internet start-up company Products

In today's internet industry, large and small entrepreneurial companies abound, but every 60,000 start-up companies only out of a listed company. If you have money to keep burning, you will either die or continue to spend the winter.

Failure is inevitable, success is accidental. But the fear of failure and do not know how to die. Let's take a look at the Internet start-up company's products Seven sins:

1, supercilious

Small companies need to aooh the wolf, need to aspire to a successful mentality and self-confidence. But the supercilious of pride is folly. Always say that they are the next Google, is doing the world's unique things. Then each yy complacent. The money of the start-up company, really terrible. Please do not be dazzled by yy, in fact you can do two things now.

User needs collection.

Jobs said that no great product was obtained through user research. But this is the master's something. Are you really listening? Do you honestly have Jobs's insight, even more than you know yourself?

Even if you really find a group of people's hard needs, you can also improve product details by gathering demand. Please be sure to keep a "call" with the user.

Competitor analysis.

Do you really believe that what you are doing is unique in the world? Wake up. Move quickly, domestic and foreign products, you should turn over, look for the same type of products, do a detailed competitor analysis. If you do not find a competitor, please cut open your product, do the same function point of competition analysis.

2, Product demand

Core requirements are not centralized to meet multiple requirements. Small companies, small teams, demand mining is not very deep, can we do what needs?

A small company should learn to find a link in the product system you are engaged in. such as shopping guide products, it is to solve the user in the purchase link in the decision-making section.

Determine the positioning of their products, is the solution to the user in the entire link which point? You want to help users choose products, but also want to let it buy things in your place to gain. Did you do Taobao?

Find the part you can do well and quickly cut in!

3. Do more functions

To meet all the functional needs of all users, it is not known that some features meet the needs of a very few people. obstinately, will not tolerate the function of the product "insufficient"? You can not meet the needs of this wave of a few people's function, you may bravely abandon this very few people. Only a certain function needs sound, it is necessary to consider. Otherwise, don't bother.

Open too many permissions. You said I this is respect the user, lets the user own maximum authority, opens as many permissions to the user. So many settings, even if the default settings users will be tired. A row of buttons, a dense phobia ah. The user as a small white user, can default on the system by default. Everything is simple, do not open the so-called permissions affect the use of products.

4, excessive pursuit of interface design

User experience! The full street people are shouting the user experience. All think that they are jobs alive, blindly pursue the user experience. Seems to give people feel no good user experience, I'm sorry. In China, there is no practical thing to do well? First, the hard demand of the user.

Do you know what a good user experience is? must have a great interface design? Please learn: What is the user experience

Know when to focus on the user experience? Product features are superior to the user experience. Product features to solve hard demand, you first hard to talk about beauty. Please learn: No details success or failure

5. Over-version alternation

Rapid iteration of the product, small steps to run the right. And I really agree with that idea. But can not just develop V1.0, then immediately let product Manager prepare V2.0?

In Product lifecycle management, it is still in the product testing phase. All kinds of bugs, all kinds of functions need to be perfected. But not quiet heart to improve the product, thinking about the development of new features. is not to build a product, more like a outsourcing team in the development of a product, the development is finished.

Version change, follow product lifecycle management. (Follow-up discussion of Product lifecycle management)

6, the product process is complex

The product is to solve the user's pain. Then your product design process should be fast, efficient, direct user access point.

The process design is complex, like the Royal Park's subway line, the Serpentine long team station? All kinds of checkpoints, all kinds of s-shaped corners, the people are all silly force. Admire this group of cool product designers, the people who live off the road.

7, the product does not consider the market

Admire that group of rich start-up companies, in the process of making products, regardless of the market. It's no big deal to be a product, it's the ability to run a product. The product of the pulpy can also get up, what is this ability?

In the process of making products should consider how the product market-oriented, what is the killer? What's your selling point? Do you really think the wine is not afraid of the alley deep?

Start-up companies, please be sure to have a understanding of product operations team. Product Manager, please go to the battlefield yourself.