Seven metrics for evaluating local portal sites

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The development model of local portal website has been gradually clear, there are more and more cases will web2.0 profit dilemma. From the perspective of development, the media and E-commerce has become a recognized way. From the operating mode, vertical and portal mixed operation is the answer to the problem of profitability. There are a number of successful people in this field: the West Shrine Hutong, the 19 floor, the Hefei forum, the Small Fish Forum, the Dragon Lane and so on.

It is clear to us that the investment community has been tempted to do so. However, the current evaluation standards in this field are still very vague, with a simple feeling, using good and bad to evaluate irrational. The conventional valuation method is profitability, but the advertising lag effect, the local economic space and the future potential of the website can easily cause a serious deviation between the valuation and the real value. Aside from the valuation, for the local portal itself, also need an objective evaluation criteria.

So how do you evaluate this rational, objective, quantifiable indicator? I think it should be considered in seven major ways:

I. Product INDICATORS

Products include the Web site's business and technical framework, is the business of the Internet technology embodies. including architecture, design, technology three major aspects. Evaluations can be carried out through the following points:

• Advanced technology and safety.

• User experience.

• Technical management capabilities.

• Artistic expression ability.

· SEO application ability.

II. Community Indicators

The core of the local portal is often the community, thus the community ability becomes the most basic operating index of the local portal. This capability can be evaluated in the following ways:

• Community product operation capability.

• Community information security control capabilities.

• Ability to organize activities.

• Community Personnel management skills.

• Basic Flow index: PV, UV, IP, etc.

III. Information Capabilities

Portal is the only way for local websites to evolve from the community. The portal is also the media, is the website information operation. The analysis indicators for this capability are as follows:

• Editing ability.

• Thematic competence.

• Multimedia performance.

• Professional degree.

• Flow indicators.

Iv. Business Capability

The business ability is the website service industry to the website approval degree performance, also is the website business transformation Ability embodiment. The core of business is service and promotion, which makes the traditional customers "be served" to promote the development of the Internet. Evaluation indicators are as follows:

• Popularity conversion rate.

• Customer satisfaction.

• Customer absolute numbers.

• Customer relative number.

V. Management capacity

There is a famous saying: The management of the basic Roar, the performance of the basic deduction, the basic ideological work by the bluff. Such management can not meet the needs of the rapid development of enterprises! But this sentence says the main aspects of management:

• Division of departments.

• Middle-level management personnel training.

• Performance appraisal.

• Basic System.

• Planning and implementation capabilities.

• Employee satisfaction.

VI. PR ability.

Do not underestimate the ability of public relations, this is the enterprise operation of higher-order capabilities. It is important to look at the major indicators:

• Industry and social influence.

• Public interest activities.

• Media cooperation.

• Crisis PR ability.

VII. Financial Indicators

The value of a website is not only how much profit today, but also whether IT services industry has the future and the vast market. The local portal depends on how much space there is in the future. Therefore, the financial indicators are as follows:

• Sales revenue and profitability.

• Capital investment capacity.

• Local development capacity.

• Tax situation.

• Expansion and replication capabilities.

For the above seven groups of indicators refinement and objectivity, we can establish a local portal site evaluation model. This is helpful to the objective evaluation and valuation of local portal website, and to promote the improvement of local portal website operation ability through quantitative index. (Text/Dream Qinhuai)