February 20, according to the Seventh Avenue Personnel Bulletin, Seventh Avenue COO (Chief Operating Officer) Meng, CPO (chief product officer) and the Divine Comedy studio responsible for the separation of Humic.
At the same time, Seventh Avenue appointed page Travel Research and Development Division general manager Wang Shu as Seventh Avenue president and to the Deputy CEO Chen Deven report, the original Seventh Avenue VP Wang as Seventh Avenue COO. At this point, the original management of the Seventh Avenue has been left, and the tour has basically completed the Seventh Avenue management of the takeover.
Sohu Cruise on May 2, 2013 with 78 million U.S. dollars fixed cash total to buy Seventh Avenue minority shareholders held 28.074% Seventh Avenue stake, by the tour and Seventh Avenue Limited all minority shareholders signed, after the acquisition, Seventh Avenue will become a wholly owned subsidiary.
After the completion of the acquisition, the original Seventh Avenue founder and CEO Cao Kai immediately resigned. Cruise President Chen Deven is the Seventh Avenue Chairman and acting CEO, replacing the original Seventh Avenue CEO Cao Kai. Cao Kai has said that the content production company after the listing, it is difficult to devote their energy to playing games, and become the core of capital operation, contrary to their original intention.
Neither side is currently commenting on the news.